Midas Touch Technology (MTT)要求出具一份报告，主要研究投资于Victoria Capital Investment (VCI)的可行性。MTT已经成功地在可穿戴技术领域站稳了脚跟，现在他们正考虑扩大产品规模。为此他们需要资金(Chemmanur, Loutskina, and Tian, 2014)。他们想要分析可供他们选择的各种融资方案。该公司已经通过众筹、打包、常规债务等方式寻求资金(Bodie, 2013)。现在他们想要获得更多的资金，大约1000万英镑。这是为产品开发，营销等。该业务已要求VCI提供风险投资。在考虑风险投资融资的过程中有很多的优点和缺点。因此，MTT需要权衡可供他们选择的不同方案，并研究其他资金来源。
Midas Touch Technology (MTT) has asked for a report that primarily looks into the feasibility of investing in Victoria Capital Investment (VCI). MTT has managed to sustain in the field of wearable technology now they are looking into expansion of their products. For this they require funding (Chemmanur, Loutskina, and Tian, 2014). They want to analyze about the various funding options that are available to them. The company has already sought funds through crowdfunding, boot strapping, regular debts (Bodie, 2013). Now they want to gain lot more funding of around 10 million pounds. This is for product development, marketing etc. This operation has requested VCI for venture capital funding. When considering venture capital funding there are a number of advantages and disadvantages in the process. Hence MTT needs to weigh in the different options that are available to them and look into alternative sources of funding as well.
Purpose of this analysis is to analyze and investigate how lucrative venture capital funding is for MTT. For this there is a need to critically analyze the factors that makes MTT a potentially smart choice of investment. In lieu of having a backup plan the company needs to analyze alternative funding in case they are not able to secure the loan from VCI. These factors have been examined in this essay. For this, previous literature and practical implications of the funding has been explored in this analysis.
Investigation of performance of MTT
Macroscopic analysis for wearable devices
Market analysis and macroscopic analysis suggests that MTT has a high probability of having a niche consumer base and markets. There has been tremendous growth in this area. It is particularly interesting that MTT wants to invest in innovative novel products to cater to the consumers. They have managed to make revenue and raise capital through other means such as crowdfunding, bootstrapping and bank loans. Now they are looking for expansion and hoping that venture capital deal could lead them to have expansions for their products. These factors show that MTT has potential for growth.