Organic foods are used majorly for advertising purpose. They are considered to be nutritious and better for the environment. They are viewed to be safe. The consumer develops a form of fuzzy feels when they think about organic foods. The consumers develop a form of happy sentiment when they assume that they are feeding their family healthy food. This is not the reality in some cases. The process of ensuring that a food is organic is a labour-intensive process and it is costly . The farmers who are the local producers do consider the small farms. They want to be engaged with the system. They care passionately about the farms and the agricultural production from a broad perspective. The farmers want to have a good product for consumption. However, given their resources, they try to develop faster production process and overlook quality. There are many issues in sustainable farming and organic farming that needs to be addressed. The sustainable farmers are different from organic farmers. Currently, the interpretation of organic is found to vary widely. They try to avoid harmful chemicals in their pesticides.