莫尔顿布朗澳大利亚等一些品牌的上下文中使用社交媒体策略能够看到快速增长的市场,因为他们的市场营销、品牌经理的公司在2014年,该品牌销售额提升23%以上。公司如欧莱雅,倩碧,娇韵诗和妮维雅已经存在很长一段时间了,但这些公司只在当前时间练习更多的性别平等。从IBISWorld的澳大利亚行业报告,大多数男性化妆品品牌开始销售产品只有在当前时间。然而,在大多数国家,虽然购买基于男性的偏好越来越多,他们仍然只有一小段总产品市场。例如,在澳大利亚,它是指出,男人的手霜和市场只有一个非常小的细分化妆品市场总额的额定在36亿美元左右(霍克斯,2015)。信息和教育消费者通过社交媒体营销是这里的关键是发现更多的零售网站理解社交媒体营销的必要性。net – a – porter集团是一个零售网站已经在一百七十个国家销售化妆品品牌。像公司副总裁表示说:“我个人认为这是一个缓慢燃烧,但它绝对是增加。教育是关键。我们需要教男人为什么重要的是要照顾好你的皮肤,随着基础”(霍克斯,2015)。这是一个强烈的指示器,大多数公司都意识到需要教育消费者。他们意识到,他们必须利用质量和传统营销技术以达到传达给消费者。
Some brands such as the Molton Brown Australia in the context of using social media strategies are able to see fast growth in market because of their marketing, as a brand manager of the company stated in 2014, the brand had a more than 23 per cent uplift in sales. Companies such as L’Oreal, Clinique, Clarins and Nivea have been in existence for a long time now, but these companies are practicing more gender equity only in current times. As seen from IBISWorld’s Australian Industry Report, most cosmetic brands started selling products for men only in more current times. However, in most countries, although purchase based on men’s preferences is increasing, they are still only a small segment in the total product market. For instance, in the case of Australia, it is noted that the men’s hand creams and market is only a very small segment of the total toiletries market which is rated at around $3.6 billion (Hawkes, 2015). Information and educating the consumer by means of social media marketing is the key here as it is seen that more retail websites have understood the need for social media marketing. NET-A-PORTER Group is a retail website group that has been selling cosmetic brands in around a hundred and seventy countries for now. As company vice President was stated to have said “I personally think it is a slow burn, but it is definitely increasing. Education is the key. We need to teach men why it’s important to take care of your skin, along with the basics” (Hawkes, 2015). This is a strong indicator that most companies are aware of the need to educate the consumer. They are aware that they have to make use of mass and traditional marketing technologies in order to reach across to consumers.