论文代写:社交媒体

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29/10/2017

论文代写:社交媒体

《社会化媒体及其对消费者行为的影响Ioanăs和斯托伊卡(2014)指出,技术提供了权力消费者寻找他们所需的产品和服务在社会媒体和批评或标签。出于这个原因,许多商业组织在社交网站上引入了一个主页,以提供他们的产品和服务的信息。这些主页允许消费者提供关于产品的反馈,并与公司的产品开发阶段有关。公司有机会通过在反馈环节获得积极评价来吸引新客户。作者进行了定量研究,以确定社交媒体对社交媒体营销对消费者行为的影响。研究结果显示,社交媒体用户和网上买家主要是年轻人。他们在做出购买决定之前寻求在线评论。在线买家考虑的因素是在线交易和产品的送货上门。最后,作者认为,在虚拟环境中,社交媒体网络在影响消费者行为方面发挥着巨大的作用。因此,营销人员在开发广告时,必须将同行评议部分纳入其社交媒体广告中。这方面将使消费者能够被产品吸引并做出购买决策。愿意购买公司产品和服务的消费者,应提供有关顾客产品和反馈的详细信息,以及他们对售后服务的满意程度。技术使消费者在做出购买决定之前,可以很容易地在社交媒体网站上搜索这些方面。

论文代写:社交媒体

The journal Social Media and Its Impact on Consumers Behaviour by Ioanăs and Stoica (2014) states that technology has provided power to the consumers to search for their desired products and services in the social media and criticise or label them. For this reason, many business organisations have introduced a home page in the social networking sites to provide information about their products and services for the consumers. These home pages allow the consumers to provide their feedback about the products and related to the product developmental phase of the companies. The companies have the opportunity to get new customers by gaining positive reviews in the feedback section. The authors conducted a quantitative research in order to identify the impact of social media on social media marketing on consumer behaviour. The research outcome reveals that the social media users and the online buyers are mainly young. They seek for online reviews before making their purchase making decisions. The factors that are taken into account by the online buyers are availability of online transactions and home delivery of the products. Finally, it is concluded by the authors that in the virtual environment, the social media networks have huge role to play in influencing behaviour of the consumers. Therefore, it is essential for the marketers to include the peer review section in their social media advertising while developing their advertisements. This aspect would enable the consumers to get attracted towards the products and make their purchase making decisions. The consumers who are willing to purchase products and services of the company should be provided with detailed information about the product and feedback of the customers and their satisfaction with post sales services. Technology enables consumers to search for these aspects in the social media networking sites easily before making their purchase making decisions.

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