The major weaknesses of the company are as follows:
Sometimes the brand image suffers when the retailers try and push the expired products to the customers. The company has a slow market expansion. This is evident from the fact that the company is facing huge competition from other players.
The major opportunities available to the company are as follows:
The company can indulge in mergers and acquisitions so that it can spread its businesses. The company can also introduce new brands for the economy and the rural class of people. The company can also revamp the overall distribution channel so as to increase market penetration.
The major threats for the company include the following:
During economic slowdown the purchasing power of the public decreases and hence the company can suffer with decreased sales. Sometimes with the new government, the legal policies change which have the potential to affect the performance of the existing product. Since the company has its presence in more than one eighty countries because of which the revenues might get affected due to currency exchange rate fluctuations. One of the major threats for the company is the presence of the low cost substitute present in the market.