The manager was asked about the hardship that the café faces in general and the most difficult challenge about maintaining the café. To this the manager Cooper stated that the most arduous task is handling leadership while being an employee to the company. The café needs to make the consumer happy and at the same time the employees must not lose morale. They need to create a sentiment of “Casual place” the people need to forget about their issues and be able to relax in the place for a few minutes every. During this time, the employees need to make them feel happy by being relaxed themselves. This is actually difficult during peak hours where the people drop in before office or college for coffee. Cooper stated that the employees must not feel threatened or overworked. The most challenging aspect of the job according to the manager was handling the consumer inflow and employee management during peak times. The manager has read about the people management skills and theories. However, feels that in certain times it is important to develop the practical skills to handle the situation. This would arise only from experiences. This was the challenging aspect of the job. The manager Cooper wanted to eventually become a store owner or small business owners. He stated that this was to develop the entrepreneurial skills to one day manage the personnel at the store.