This program has been executed over the topic strategic analysis of an organisation of wine industry of New Zealand so as to analyse the various factors affecting the performance of the organisation and the strategies to be used by the organisation for the purpose of coping with these factors presented in the internal and external environment in which the business exists.For evaluating these factors, strategies will be used for examining the factors that will affect the organisation and these strategic tools to be used for analysing the internal and external environment of an organisation are PESTEL, value added and Porter’s five forces analysis. Financial position of the business also plays a vital role in determining the capability of the business to grab the opportunities available to the business for the expansion of the business. For the analysis of the financial position, analysis of the financial statements of the organisation will be done. This analysis will cover the evaluation of the financial statements so as to ascertain the ability of Framingham Wines to deal with the internal and external factors. The main motive behind the execution of this program is to analyse the current situation of Framingham Wines and the industry in which it is operating its business activities. This program will cover strategies which will help in utilising the strengths and removing the weaknesses of the Framingham Wines so as to grab the opportunities available to the business in the business environment and to deal with the threats. Wine industry is offering variety of wine to the customers and there has been a rise in the customer base as well as sales of the wine in the market.