论文代写:全球化进程和身份

论文代写:全球化进程和身份

现在,有许多全球化进程正在当今时代发生。由于全球化理论和文献都将这些过程作为产品或过程相关来关注,因此本文也将考虑同样的问题(Williams, 2007)。例如,考虑产品和流程是如何制作的,以便向世界各地不同的文化销售。

考虑一下当前存在的产品和营销行业。产品行业明白有必要创造一个他们可以销售产品的市场。例如,产品行业认为有必要在西方国家和东方国家销售产品。然而,西方国家和东方国家的哲学元素是不同的。市场营销研究表明,市场营销人员将因此研究他们想要营销的不同国家的哲学,他们如何看待事物,等等,并以此为基础创建营销广告和促销活动。例如,麦当劳生产的产品在美国和印度都有销售。在印度,麦当劳之所以能卖得更好,是因为它推出了不含培根的汉堡。在印度,吃培根通常不是一件受欢迎的社交活动。同样的,在其他国家,麦当劳也试图在国内引入共同的口味,以跟上他们的宗教信仰、口味偏好等等。现在这样做,可以说是公司迎合了不同的需求的观众或消费者细分(霍尔,1991年)。受众和他们的身份是一样的,但是企业跨国界的全球化进程迎合了为他们提供服务的产品和过程的引入。这同样适用于瑜伽或过程等哲学的销售。企业或想要销售或做广告的人可能会改变它以适应一种文化。那么,为什么会出现对文化融合的恐惧呢?下一节将讨论这种恐惧。

人员管理和恐惧

在当今时代,政府、机构以及更多的机构都非常重视对人的管理,而正是这些机构引发了人们的恐惧。形成管理文化和对身份范式的理解的核心范式是文化。个人或特定群体的文化源于共同信仰和习俗的发展。由于全球化,这种情况已经改变。全球化使来自不同领域的人们一起工作和工作。这导致了文化意识形态的巨大转变(Hall, 1991)。

从18世纪开始,社会上就形成了一种研究和形成民族文化的意识形态。本质上,个人的归属感是国家认同的一部分。民族认同的动态被认为是现代性的一种约束力。民族特性对人民的生计很重要,因为他们感到属于一个特殊群体。人们产生了一种恐惧感,他们感到自己作为一个国家的特性受到全球化的威胁。这是因为种族的融合。人们普遍批评说,为了与人民合作,人们开始失去自己的身份。在这种模式下,主导文化出现,其他文化被扼杀。作为一个例子,请考虑东欧共产主义哲学和南斯拉夫的解体是如何使一些国家在专制政权面前失去其原有的特性的。尽管这并不是因为全球化,但人们有一种恐惧感,认为某些主导文化将会同质化,土著民族主义文化将会松散(Hall, 1991)。

论文代写:全球化进程和身份

Now, there are many globalization processes taking place in current times. Since globalization theory and literature focus on these processes as being product or process related, this essay would also consider the same (Williams, 2007). For instance, consider how the products and processes being made in order to sell to different cultures around the world.

Consider the product and marketing industry that exists in current times. The product industry understands the need to create a market where they can sell their goods. For instance, the product industry considers that it is necessary to sell goods in both western nations and eastern nations. The philosophical elements of the western nations and the eastern nations however are different. Marketing studies show that marketers will hence study the philosophy of the different nations that they want to market, how they perceive things, etc, and based on that create marketing advertisements and promotions. For example, McDonald’s makes products that sell both in the United States and in India. In India, McDonald’s is able to sell better because of the burgers that has introduced without bacon. In India, eating bacon is usually not a welcomed social thing. Similarly, in other countries, McDonald’s attempts to introduce the common flavors in the country, so as to keeping up with their religious faiths, their preferences in palate and more. Now in doing so, it could be said that it is the company which caters to the different needs of the audience or the consumer segments (Hall, 1991). The audience and their identities are the same, but then the globalization processes of trans-nationalization of businesses have catered to introducing products and processes that serve them. The same applies in the case of selling of philosophies such as yoga or processes. The businesses or the person who wants something sold or advertised might bend it to suit a culture. So why does the fear of cultural merging appear, the fear is discussed in the next section.

People management and Fear

In the current times, much emphasis has been given to management of people, by Governments, by institutions and more, and they are what are driving the fear. The central paradigm of forming a management culture and understanding about the identity paradigm is culture. Culture of an individual or a particular group stems from development of shared beliefs and customs. This has changed owing to globalization. Globalization has caused people from across the spectrum to work and function together. This has caused a considerable shift in the ideology of culture (Hall, 1991).

From 18th century onwards, there is an ideology of national culture that has been studied and formulated in the societies. It is essentially that a sense of belonging for the individuals is as a part of national identity. The dynamics of national identity is considered to be a binding force towards modernity. The national identity is important for the sustenance of the people as they feel a sense of belonging to a particular group. The people develop a sense of fear where they feel that their identity as a nation has been threatened by the advent of globalization. This is because of intermingling of races. There is common criticism that the people start to lose their identity in an effort to collaborate with the people. In this paradigm, a dominant culture emerges with other cultures being stifled. As an example consider how the East European philosophy of communism and the fall of Yugoslavia have caused some nations to lose their original identity to the oppressive regimes. Even though this is not because of the globalization, there is a sense of fear that there will be homogenization of certain dominate culture and loose of the indigenous nationalistic culture (Hall, 1991).