营销策略的第一步是对宏观环境因素的理解。从广义上看，澳大利亚立法的政治因素需要考虑。从政治上讲，中国已与新西兰和中国签订了多项进口贸易协定。这些低成本的国际竞争对手对当地的公司构成了威胁。此外，还有许多关于食品质量的规定。从经济的角度来看，美国人愿意花钱买更健康的食物(Henley,Raffin和Caemmerer,2011)。这被认为是强制性的要求。基于此，人们需要考虑这些条件。零售领域存在着激烈的竞争(Ebert et al .，2014)。那些寻找利基市场的公司需要考虑到来自当地生产商和国际竞争对手的竞争。农业产品的生产依赖于天气。澳大利亚的公司需要考虑提高生产、采购和工资的通胀成本。这个国家的社会立场暗示了这个国家的人们正在老化(Serrat,2017)。食品销售必须迎合50岁以上的人。高级人口统计学常常被忽视。他们有更高的购买能力和较低的承诺。这群人将愿意花更多的钱购买优质的健康产品。该地区有足够的基础设施来支持国家的销售。在法律上，对于质量和供应商合同，必须考虑一些强制性的要求。此外，还有一些因素在不断地改变市场营销，这些因素必须发展起来以促进增长。有一个利基市场，愿意花钱购买高质量的产品。
The first step in the marketing strategy is comprehension of the macro environmental factors. From a broad perspective, the political factors of Australian legislation need to be considered. Politically, the nation has entered into a number of trade agreements with New Zealand and China to import. These low cost international competitors pose a threat to a local company. Added to this, there are many regulations for the quality of the food. From an economic standpoint, the people in the nation are willing to spend money for healthier food options (Henley, Raffin and Caemmerer, 2011). This is considered to be a mandatory requirement. Based on this, the people need to factor in these conditions. There is a strong competition that exists in the retail space (Ebert et al., 2014). The companies that are looking for niche market base need to factor in the competition from the local producers and the international competitors. There is dependence of the weather for the production of agricultural products. The companies in Australia need to factor in the rising inflation costs for production, procurement and wages. The social standpoint of the nation alludes that people in this nation are ageing (Serrat, 2017). The food sales must be catered to the people aged above 50. The senior demography is often overlooked. They have higher purchase capacity and lesser commitments. This group of people will be willing to spend more for premium quality healthy products. There is adequate infrastructure in the areas to support sales in the nation. Legally, there are some mandatory requirements with regards to quality and the supplier contracts that must be considered. Added to this, there are factors that are continually changing the marketing which must be developed to promote growth. There is a niche market base that is willing to spend for quality products.