与Bunnings有关的关键方面构成了进入市场的威胁。然而，在马斯特斯的情况下，还有一些其他的战略问题，要么没有解决，要么没有采取战略行动(Methner,Hamann and Nilsson,2015)。例如，存储位置不适合业务增长。全国各地建立了大量的马斯特斯商店。这大大增加了操作成本。这样的步骤不仅导致了主人的损失，而且也从利润的生意中赶走了重要的资金。此外，许多投资都是在市场上建立大师，而Woolworths的核心业务受到影响，从而进一步影响了业绩。建立商店花了太多的时间来采取措施来巩固其在市场中的地位。另一个问题是股票和产品范围。马斯特斯的产品更贵，而且几乎没有贸易项目。这意味着顾客的满意度从来没有出现过。一些客户从邦宁公司转移，但由于缺乏差异化，最终又退回去了。伍尔沃斯在所有这些方面都缺乏，例如:对Bunnings的低估、糟糕的店面位置、糟糕的库存、工作场所的文化和购物体验，都被认为是导致缺乏成功的原因。伍尔沃斯在两年多的时间里采取的措施导致了几乎零的增长，这导致了投资者对该公司缺乏信心。因此，它对包括集团核心业务的绩效有进一步的影响。
The key aspects related to Bunnings posed threats to enter the market. However, in case of Masters, there were a number of other strategic issues that were either not addressed or strategic initiatives would not have been taken (Methner, Hamann and Nilsson, 2015). For example, store location was not suitable for the growth of business. A large number of stores of Masters were setup across the country. This significantly increased the cost of operations. Such steps not only resulted in loss of Masters but also drove away significant funds from the profit making business. Further, a lot of investments were made in establishing Masters in the market that the core business of Woolworths was affected thereby further impacting the performance. Establishment of stores took so much time for Bunnings to take steps to shore up its position in the market. Another issue is with the stock and product range. The products of Masters were more expensive and they have few of the trade items. This meant the satisfaction level of the customers was never there. A few customers shifted from Bunnings, but eventually went back owing to lack of differentiation. Woolworths lacked in all these aspects i.e. underestimation of Bunnings, poor store location, poor stock lines, workplace culture and shopping experience have all be cited as contributing to the lack of success. The steps taken by Woolworths over a period of more than two years resulted in almost zero growth, which leading to lack of confidence of investors in the company. Thereby, it is having further impact on the performance which includes the core business of the group.