在最近几年针对儿童的目标，应该有新的技术使用。像墨尔本这样的大都市的孩子们已经习惯了各种各样的技术。在这方面，许多现代公司利用秘密营销来吸引消费者(Saren et al.， 2012)。人们发现，在电视广告的案例中，营销人员使用的策略是将产品嵌入实际可编程的内容。营销媒介为培养品牌忠诚度做出了许多努力。重复是另一个重要的因素。商业信息在儿童访问的许多平台上重复出现(Kolb, 2013)。这些是为了熟悉产品。注意收集产品的特点，这对让孩子们喜欢这个品牌很重要。这群观众对技术非常精通。许多现有的品牌被发现在页面上使用特定的商标。这是有意重复的品牌，让观众与品牌联系。另一种流行的媒介是使用游戏技术。网络游戏经常被这一人口统计学所使用。传统上，人们认为男孩子玩电子游戏。然而，这些事实已经改变了女孩和男孩在游戏界的平等地位。这些在社交媒体页面和社交媒体上的网络视频游戏在年轻的人口统计学中获得了大量的关注。可以有一些微妙或明显的信息让人们对某一特定品牌感兴趣。
In the recent years to target the children, there should be newer techniques used. The children in cosmopolitan cities such as Melbourne are used to a wide variety of technology. In this many of the modern companies use stealth marketing to draw in the consumers (Saren et al., 2012). It has been found that in the case of television advertising, the marketers use tactics of embedding the products with the actual programmable content. There are many efforts taken by the marketing mediums to develop loyalty for the brand. Repeating is another important factor that actually works. The commercial message is repeated in many platforms where the children access (Kolb, 2013). These are to gain familiarity with the products. There is the attention gathering production features that are important to make the children develop a liking towards the brand. This group of audiences is very technologically savvy. Many of the existing brands are found to use specific logos on the page. There is intentional repeating of the brand that would make the audience connect with the brand. Another popular medium is by using the gaming technology. Online games are used by this demography frequently. Conventionally, it was assumed that boys played the video games. These facts have however changed girls and boys are now equally involved in the gaming community. These online video games in the social media pages and the social media have been gaining a lot of prominence with the younger demography. There can be the messages that are subtle or overt to make the people interested in a particular brand.