The ubiquitous development of the Internet and digital media tools had caused emergence of a convergence economy. The companies in the modern era are generally stirred towards making a global film and for the international audience (Ashley and Tuten, 2015). The media companies need to develop promotional campaigns that suits the localized needs and the international needs of the people. These online business models have taken over the industry. The companies in the current times are trying to create a hybrid model that suits the local culture as well as meets its global objectives (Powell, 2013). With the changing dynamics there is an imperative need for the business to develop hybrid model that is relevant. The marketing techniques that were employed a couple of years back are not considered obsolete. The marketing promotions need to be manoeuvred to meet the financial objectives of the company. From this it can be determined that the most important factor is developing a marketing strategy that meets the local market. A comparative analysis will make companies to understand about the differential focus the companies should adhere to develop a feasible marketing method.