The study highlights that the collection of data is comparatively easier, less expensive and less timely in collecting the basic attributes which in other cases be difficult to aggregate. It has been shown that the mean response time in case of online surveys was around 6 days and that in case of mailed survey was more than 16 days. Therefore, in such cases the online surveys are better where only the basic data has to be accumulated. The reason for better response time of the online surveys was the elimination of printing and mailing the surveys. Thus the processing speed is increased. It has also been mentioned that the total cost of mailed survey is around 2.5 times higher in comparison to the web based surveys. Similar was the case with the aspect of conducting research wherein the cost of research in case of physical surveys was about 11 times the cost associated with the research conducted based on the online surveys. This aspect has been highlighted in the literature review above. According Lyons (2005) the quality of data is better in case of online surveys rather than face to face surveys, telephonic surveys and mailed surveys. Another advantage that has been highlighted in the research paper is that the horizon of the online survey is much wider in comparison to the mailed surveys. Further, the use of software has resulted in extensive and better research in comparison to the face to face surveys. There are certain aspects that can be considered in online surveys which aren’t available in other surveys such as face to face and telephonic surveys.