虽然卓越理论均等的空间,它并不真正创建一个理想的空间。政府人士或组织活动可以改善沟通和权力关系的形式,但对话更随意的交流可能不会实现(Grunig,2006)。然而,尽管没有实现对话的空间,甚至提出的双向沟通空间卓越理论本身就是一个成就,因为它是一个远离开单向通信与权力被关押的活动家超过公众(Grunig,2006;2008)。卓越的战略影响应用程序的上下文中理论结果建立联盟、战略发展、信息设计开发,更多的选择,程序执行和评估(Smudde & Courtright,2010)。在建立联盟、公关的力量失衡的负面影响可以有效地纠正。当权力失衡纠正,那么人们会更接受国家接受所传达给他们的信息。Grunig的优秀理论并不是最理想的状态,它是一种进步,我同意作者说,“一些人认为Grunig太理想主义在他的双向对称通信理论,一些人认为它只是在实际设置是不现实的。我不同意这些观点,说Grunig公关专业人士在这个领域的理论挑战实现组件的他的理论在世界上大多数人认为专业公关人员的工作简单地确保媒体报道的主要任务和目标”(词出版社,2013年,帕拉。19)。
Although the excellence theory evens the space, it does not really create an ideal space. A government campaigner or an organization campaign can serve to improve the form of communication and power relations, but dialogues which are more of casual exchanges might never be achieved (Grunig, 2006). However, in spite of not achieving a dialogic space, even the two-way communication space as posited by Excellence theory is an achievement in itself as it is a far step away from one-way communication with power being held by the campaigner more than the public (Grunig, 2006; 2008). Strategic implications in the context of application of the excellence theory results in coalition building, strategy development, message design development, more availability of choices, program execution and evaluation (Smudde & Courtright, 2010). In coalition building, the negative effects of power imbalances in PR can be corrected effectively. When power imbalances are corrected, then the people will be in a more receptive state to receive what information is communicated to them. While Grunig’s excellence theory is not the ideal state, it is a way to progress, and I agree with the writer who stated this, “Some have suggested that Grunig is too idealistic in his theory of two-way symmetrical communication, with some arguing that it simply is not realistic in the practical setting. I have to disagree with these arguments and say that Grunig’s theory challenges PR professionals in the field to implement components of his theory in a world where most people view the work of PR professionals as simply securing media coverage as a main task and goal” (Word press, 2013, para. 19).