论文代写:零售品牌建立

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14/03/2018

论文代写:零售品牌建立

Charles&Keith在当前背景下的主要目标在于公司在海外的扩张。为了实施这些行动,公司有必要建立零售品牌。该公司利用零售品牌建立合适的客户忠诚度。在零售品牌的帮助下,它旨在创造情感关系,并促进对商店的忠诚度,因为它代表着适当的质量水平。该公司采用的其他行动是品牌形象,定位,客户服务和客户关系管理计划。为了扩大业务,公司需要建立一个合适的品牌形象,以便消费者渴望购买。客户服务至关重要,因为客户扮演着重要的角色。如果客户不满意,那么该公司不可能产生收入。客户关系管理计划是不可或缺的,因为客户的所有疑问和问题都需要不时解决,以保持良好关系并获得忠诚。

论文代写:零售品牌建立
就Charles和Keith所使用的资源而言,最重要的资源之一在于财务资源,因为虽然考虑到扩张战略,但资金是重要的。由于该公司是一个既定的公司,所以当它计划在海外扩张时,需要大量的资金或资金。接下来是人力资源。公司的成功主要在于员工拥有的实力和才能。雇用具有适当记录并且在特定专业领域内的雇员是必需的。确保目标和任务有效执行的是人力资源。然后,这是Charles&Keith(Price,2011)的物质资源。物理资源是公司生存所必需的。这些资源包括适当的工作场所,适当的信息系统和合适的营销材料。这些资源是最昂贵的业务计划所必需的。就实施上述行动而言,可以提出建立一个网站来解决客户的问题。在零售品牌的帮助下,创建了品牌的合适形象。

论文代写:零售品牌建立

The major objective of Charles & Keith in terms of the present context lies in the expansion of the company in the overseas. In order to implement the actions, it is necessary for the company to build a retail branding. Retail branding was utilized by this company in order to build suitable customer loyalty. With the help of retail branding, it aims towards the creation of an emotional tie and it facilitates loyalty towards the store as it stands for a suitable level of quality. Other actions used by this company are brand image, positioning, customer service and customer relationship management programs. In order to expand the business, it is necessary for the company to build a suitable image of the brand so that the consumers become eager to make a purchase. Customer service is essential because customers play a significant role. If the customers are not satisfied, then the company is not likely to generate revenue. Program of customer relationship management is integral because all the queries and issues of the customers’ needs to be resolved from time to time in order maintain a smooth relation and gain their loyalty.

论文代写:零售品牌建立
As far as the resources are concerned which are utilized by Charles & Keith, one of the most important resources lies in the financial resources because while the strategy of expansion is taken into account then funding is important. As the company is an established one so when it is planned for overseas expansion a huge sum of money or funding is required. Next, it comes the human resource. The success of the company mostly lies on the strength and talent which is possessed by the employees. It is requisite to hire employees with a suitable record and within the specific area of expertise. It is the human resource that ensures that the goals and the missions are carried out efficiently. Then, it is the physical resources of Charles & Keith (Price, 2011). Physical resources are required for the survival of the company. These resources include the appropriate workplace, adequate systems of information and suitable materials for marketing. These resources are required for the business planning that is the costliest. As far as the implementation of the above actions is concerned, it can be put forth that a website was created to address the problems of the customers. With the help of retail branding, a suitable image of the brand was created.

 

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