Seven objectives exist for the companies when they create a pricing determination. The pricing of the product depends on the impacts of supply and demand. As an inception step, the firms need to price a product to ensure that they cover the cost of production and provide the profit incentives that are required for the organization to survive. The managers pursue their strategies to enable a pricing scheme that was based on the company objective. This is the concept of surviving. Vitalize is a product that is new to the markets. This is the new and improved products that hold the key to survival. The firms in the newer times use this as an integral aspect to position the product in the markets. This is the factor of ensuring that the newer product range survives in the markets. The next factor that needs to be considered is the percentage of market share that the product is planning to accumulate in the markets. Hence, the pricing of the product would be based on the combination of survival, newer product range and the market share acquisition of the product. The need to survive in the market would be the primary objective for the sales of the “Vitalize” product.