论文代写:连锁酒店

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英国论文通 ASSIGNMENT PASS - 论文代写以独特的英国论文代写.英国essay代写和assignment代写专业服务理念,尝试创新的代写形式赢得了英国留学生的口碑.我们代写团队对于代写论文采取多样化的手段.做到了代写论文的原创性和对论文抄袭的杜绝.

12/03/2018

论文代写:连锁酒店

Cabañas(2014)强调了关于连锁与独立度假村/ spa的争论,指出酒店业主对连锁加盟的收益和成本的质疑受到研究人员,业界从业人员和学者的关注(Cabañas,2014)。然而,人们发现,酒店行业内的媒体以及融资界一直维持在营业链上的所有者。从文章中可以看出,虽然公众对酒店连锁店的看法是拥有更高和更强的支持系统和标准化,但支持系统与独立酒店一样存在,除了标准化之外,它与连锁酒店类似(McCracken,2017年) 。研究表明,由于每家酒店都被认为是一个品牌,较大的酒店集团已经利用字链而不是品牌来呈现更集体可识别的酒店连锁店。

论文代写:连锁酒店
然而,连锁酒店一直专注于标准化,以便为客户提供在一段时间内与连锁店共同开发的熟悉体验(O’Neill和Carlbäck,2011)。这是考虑到酒店连锁保持标准化,而不是通过它获得竞争优势。这是在每个属性内消除参与复杂和个性化决策的必要性。因此,董事对整个连锁酒店的决策成为每个酒店的标准(Cabañas,2014)。这与从酒店的个体经营者角度来看单个酒店相反,所有独立酒店的重点在于定制该地点。因为具有独立报告和水疗品牌以及小品牌专业知识的第三方管理人员被用于识别客户的需求,因此就是这种情况。这些需求与特定财产相关联,必须解决客户的需求以改善独立酒店品牌的体验。

论文代写:连锁酒店

Cabañas (2014) highlighted the debate on chain vs independent resort/spa by indicating that questioning the benefits and costs of chain affiliation by the hotel owners has received increasing attention from the researchers, industry practitioners and scholars (Cabañas, 2014). However, it is found that the media as well as financing community within the hotel industry is maintained in favor of the owners that are operating chains. It has been identified from the article that while the public perception towards hotel chains are maintained to be possessing higher and stronger support system and standardization, the support system is present with the independent hotels similarly to chain with the exception of standardization (McCracken, 2017). The research has surfaced that since every hotel establishment is considered a brand, the larger hotel groups have utilized the word chain instead of brand to present a more collectively identifiable chain of hotels.

论文代写:连锁酒店
However, the hotel chains have been focused towards the standardization in order to provide the customers with the familiar experience that has been developed with the chain over the period of time (O’Neill and Carlbäck, 2011). It is to consider that the hotel chain maintains standardization instead of gaining competitive edge through it. This is within each property for eliminating the need to involve in complex and individualized decision making. Therefore, the decisions that are taken by the directors for the entire hotel chain become standards for each property (Cabañas, 2014). This is in contrast with the individual hotels from the perspective of the individual operator of the hotel that the focus of all independent hotels is on customizing the place. This has been the case since the third party managers with their expertise in independent report and spa brands along with smaller brands are levered to identify the needs of the customers. These needs are associated with the specific property and the needs of the customers must be addressed in order to improve the experience of the independent hotel brand.

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