Now based on the picture collection we did in research and based on the data coming in from the fashion weeks, we were able to advise one client to continue their ongoing production of spring and summer collections but to focus more on adding such design elements as ruffles and stripes. This will ensure they have a continued production to meet the demand and also add in the more current design elements. The status of the company in the fashion industry is also important when we make a recommendation. The recommendation made based on design elements only, was a fashion company that was at a lower end. On the other hand, for a high end fashion company they might want to focus on the entire presentation and not just the addition of a few fashion elements. In such a case the company would have to work on a recommendation that will pursue all elements.
Internship site addresses these changes in fashion trends and the increasing demand of clients, by three main strategies. Primarily we ensure that we study the fashion trends way in advance before any company approaches us. As an intern it was necessary that we have proper knowledge of how to interpret fashion trends and also how to associate them with the current industry. When we have a portfolio of fashion trends and we constantly update them with changes, then we were able to stay more knowledgeable on the process. This helped us from becoming more narrow or restricted in our research focus. It also improved the speed with which we prepared the reports for our clients.
The second main strategy that was helpful to address the rapid changes of the fashion industry and the increasing amount of our clientele was to focus on quality. More than quantity of clients served, the internship site currently focuses on the quality for clients served. So although there are no more than 50 clients on a revolving basis, quality was assured to them because the requirements of the clientele were studied in more detail.