Lifestyle changes for more healthy eating have propelled many of the global consumers for biscuits to search for better alternatives. Some prefer gluten free varieties and others prefer the original wheat biscuits but with reduced sugar. Almost all consumers seem to prefer biscuits that have the original nutrient listing on the label of the product.
Product packaging is an important part of the product. The product packaging is how consumers will see the product in fact, so it could be said that the better the product packaging suits the socio-cultural aspects of the United Kingdom or standardized expectations of the global market, the better the chances that consumers in the United Kingdom will be willing to buy the product.
Now Wu Dalang biscuits are sold on the streets in China. The process of production is very easy and the manufacturing equipment is quite easy to assemble and move along. There are many forms of street carts available in the United Kingdom, so Wu Dalang carts could be easily incorporated as part of the street culture. However, given the weather conditions of the country that could turn from fog to rain through different seasons for continual sales of the Wu Dalang biscuits, it is recommended that the company sells their product by means of retail. When selling retail, an important product related change that would get added on is the packaging.