Paul Rand had prepared a wide range of portraits, paintings and sculptures that demonstrated his ideas. The manifesto that Paul Rand adopted was synthesism according to Fred (2006). Psychosynthesism is regarded as a specific philosophy of art that exposes the personal views and also expresses the advantages that associate with the art movement. Paul Rand has captured the emotions of people as well as their interests. Some of them he developed included those in IBM posters, early advertisement designs and Westinghouse sign.
It has a close relationship to the business model practiced. Additionally, it is in line with his manifesto because it gives a complete combination of technical knowledge as well as intuition that has eventually brought out the perfect design for the business.Modernism was also visible in his designs. According to Sarah (2014), the powerful symbolism had showed the presence of disquieting atmosphere. The above logo is for Yale Company and it had tried to give connections on various thoughts and design theories including impressionism and pop art. It had a slight touch of modernism in it. By this way, he also tried to show his manifesto on creative thinking and that good design is all that is required. The approach of artist changed over time due to the following reasons:
The expectations and level of understanding of people increased over a period of time
As most of his artworks are from personal viewpoints, he made it simple and even clearer as days passed by
More expressions were added to the output as such kind of arts reached people instantly
Designs were chosen by Paul Rand to create because some had business awareness impacts and significances. Some designs are solid forms of arts that can exist for a longer run. This is feasible only if such historical forms are placed in a museum or in public place where people can understand its significance
Paul Rand has tried his hands on varied forms of arts and he was also regarded as the artist of metaphysical. His science fiction cover art was very much conversational, influential and historical by nature. His works had high influences as they had clear landscapes suiting the urban setting and used darker state with shadowed spaces to depict the scenario. His artworks tend to depict liminality, most of the times according to Lucie (1972).