商业文章代写:可口可乐公司案例

商业文章代写:可口可乐公司案例

可口可乐是一家在食品和饮料行业经营的大型跨国公司。众所周知,它们与供应链有着强大的足迹,对不同国家市场的几个利益相关者产生了重大影响。可口可乐品牌的最高地位并不容易,也无法保证未来的发展。2013年,可口可乐公司以最好的国际品牌(Karnani,2014)的排名,排在谷歌和苹果之后的第三位。近年来,人们一直认为含糖饮料是导致肥胖的罪魁祸首。

商业文章代写:可口可乐公司案例

因此,作为世界上最重要的苏打水品牌,它在美国的肥胖问题上正面临着一些风险。对可口可乐公司的CSR参与提出了几个问题,因为它与成功的主要因素相矛盾,这是一种含糖饮料,在全球范围内造成严重的蛀牙、糖尿病和肥胖症(Heijden等人,2010年)。因此,作为这篇文章的论文陈述,公司必须采取具体的CSR战略计划,以便在更长的时间内取得成功,因为公众和工会的意识日益增强。

商业文章代写:可口可乐公司案例

Coca Cola is a major MNC operating in the food and beverages industry. They are known to be having a strong footprint along with the supply chain having a significant impact on several stakeholders in various national markets. The top position for the brand of Coca Cola did not come easily and there is no guarantee of the future as well. In the year 2013, Coca Cola reached third position behind Google and Apple listed under the best international brands (Karnani, 2014). Since recent years, there has been identification of sugary drinks as culprits specifically causing obesity.

商业文章代写:可口可乐公司案例

Therefore, being the number one brand of soda in the world, it is dealing with several risks by specifically fighting from obesity in America. Several questions have been raised regarding the CSR involvement of Coca Cola as it contradicts the main factor of its success, a sugary drink causing significant tooth decay, diabetes and obesity across the globe (Heijden et al., 2010). Therefore, as the thesis statement for this essay, the company has to take up specific CSR strategic initiatives to succeed in the longer run with the rising awareness of public and unions.