对任何企业来说，计划都是一个重要的因素。有一个仔细研究和起草的商业计划将作为一个蓝图的业务(Topfer, 2011)。业务计划中确定了一些关键因素，这些因素将帮助企业确定其在市场中的机遇和威胁，包括对其增长的宏观环境影响。公司也将能够理解它可以采取的可行策略(以技术或人力的形式)，以满足市场的挑战和机遇。公司的财务实力也是商业计划的一个关键标准，因为它显示了公司基于给定的环境影响和更多的财务预测。本研究报告的目的是为现有组织准备一份商业计划。现有的组织是grocyrun。grocery yrun是一家现有的在线杂货零售商，向人们出售从食品储藏室、蛋白质、饮食、健康和化妆品到花园和宠物用品等各种产品。该订单是在线下的，并通过一个9.99美元的平板运输帽发送给客户(yrun, 2015)。
现在的消费者似乎直接在科尔斯超市、伍尔斯沃斯超市等实体店购物。grocery yrun应该把这视为一种威胁，但在线市场仍在增长。它还没有达到它的全部能力。一项针对澳大利亚消费者的调查显示，超过一半的消费者(55%)愿意使用在线服务(Food Magazine, 2015)。因此，未来食品杂货商必须为许多未来的机会做好准备。
This is a business plan drafted for GroceryRun an online grocery retailer who wants to expand their business functionality by connecting directly with small scale farmers. Currently GroceryRun already supplies branded foods by means of door delivery to customers who place their orders online. This report will conduct the market feasibility, technical and human feasibility and financial feasibility as parts of the business planning-research and analysis. Recommendations are made at the end for some improvements that GroceryRun could focus on for the future.
Planning is an important element for any business. Having a carefully researched and drafted business plan will serve as a blueprint for the business (Topfer, 2011). There are key elements that are identified in the business plan which will help the business identify its opportunities and threats in its market, inclusive of the macro environmental effects on its growth. The company will also be able to understand the feasible strategies it can step up (in the form of technical or human) in order to meet market challenges and opportunities. The Financial strength of the company is also a key criterion of the business plan as it shows the financial projections for the company based on given environmental effects and more. The purpose of this research report is to prepare a business plan for an existing organization. The existing organization is GroceryRun. GroceryRun is an existing online grocery retailer who sells products from pantry, protein, diet, health and toiletries to garden and pet items to people. The order is placed online and it is dispatched to the customers with a $9.99 flat shipping cap (GroceryRun, 2015).
Current consumers seem to be shopping directly at the physical place of Cole’s, Woolsworth Supermarket etc. While GroceryRun should see this as a threat, the online market however is still growing. It has not reached its full capacity yet. A survey conducted with Australian consumers indicate that more than a half of the consumers (55%) are willing to use online services (Food Magazine, 2015). Therefore, futuristic GroceryRun has to prepare for many futuristic opportunities.