The organizational culture exists at two different levels i.e. visible and hidden. The visible aspect is reflected through artifacts, behaviour and symbols. The insight provided by the artifacts has been discussed below
Artifacts are referred to as the visible components of the culture. These are the tangible aspects of the organizational culture which is shared by the members of the organization. Broadly, verbal, behavioural and physical artifacts comprise of all the artifacts manifesting the organizational culture. In other words, artifacts may include physical things, informational objects or the conceptual artifacts (May, 2001). Conceptual artifacts are quite common as these are used in the life of the organization and contribute to the motivation of employee.
First type of artifacts is related to rituals and ceremonies wherein awards, trainings and offsite meetings are conducted. The second set of artifacts is associated with symbols and slogans comprising of linguistic phrases or employee encouragement (Hatch, 2004). Lastly, stories are the third type of artifacts wherein the success stories of the employee of the organization are shared with the employees.
Artifacts are considered to be the tip of the iceberg which is visible to the outside world based on which individuals gather information and develop perception (Martin, 2006).