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14/11/2019

本文主要讲的是营销目标,营销策略是建立在一个人想要实现的品牌。有效的营销策略是销售品牌。营销策略必须针对目标受众。如果没有战略,就不能向投资者推销,因为它没有显示出人们最初努力实现的目标。它是定义成功战略的基础。该品牌的营销目标是,旨在促进和转换至少50%的现有悉尼人口使用自行车至少每月一次。利用Giken有限公司的设施和服务,获得超过70%的现有自行车用户。考虑到营销目标,一些评估必须在规划战略之前进行。营销策略中涉及的一些潜在因素如下。本篇学院论文代写文章由英国论文通AssignmentPass辅导网整理,供大家参考阅读。

Marketing strategies are built based on what one wants to achieve with the brand. An efficient marketing strategy exists for selling the brand. The marketing strategy is one that must be specific to the target audience. Without a strategy, the pitch cannot be sold to the investors as it does not show what the people are originally striving to achieve. It is the basis for defining the success strategy. The marketing objectives for the brand are,Aims at promoting and converting at least 50 percent of the existing Sydney population to using bicycles at least once a month.To acquire more than 70 percent of the market segment in existing bicycle users for using the facilities and services of Giken Ltd. Given the marketing objectives, some assessments must be done before planning strategy. Some of the potential elements addressed in the case of the marketing strategy are as follows.
The brand needs not reposition its stance. The brand is unique to the market already, so it provides competitive difference in the market. It will however have to research into the form of pricing that is presented by other competitors.
The brand needs to seize the same target group, as that of the bicycle users in Sydney who make use of the parking facilities. However, in doing so, the brand must first start enticing specific segments. The first segments to be enticed or marketed to, are those users who use their bicycles once a day or at the least 5 times a week. These are the customers who need the parking space the most. It is an inevitable daily need for the customers. The second segment of customers is the ones who use a bicycle one or more times a week and use it recreationally. They need a parking space but their needs are not that great as the first primary segment. Brand strategies must be formulated for both the first primary segment and the second target segment.
At present for the intended strategy to be presented next, the resources needed are manpower, capital, and marketing knowledge.
For a long-term success rate to be present along with strategies, it is critical to have a feedback system connected to the marketing strategy. The presence of the feedback system will be helpful for addressing futuristic issues.

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