Henceforth, they require finding a solution to such issues economically and environmentally (McDonald’s, 2014). Pressure is received by the company for bringing their sources of supplementing power over the web and for increasing their assets of renewable energy. Also, BHP is not presently in a position of implementing assets with sustainable energy such as McDonald’s with changes made to their governance of corporate so as to depict CSR based advancements. BHP has depicted growth within its industry with reports indicating that the company is investing much in new buildings sustainability. They further have attempted to create better environment for the base of customers. This is a better investment from the point of view of firms with savings present in the bills. This makes the decision to be sustainable and economic in nature.
Social accounting approach has been used to assess BHP and McDonald’s and this has allowed in outlining the essential principals to be utilized when social accounting quality is assessed. As described through Zadek et al. (1997), inclusivity is an open dual discussion between the shareholders. BHP has produced outcomes of survey which have depicted certain involvement through stakeholders and community, but the report has major facts and figures associated with it instead of operation nature for human accounts. On the other hand, McDonald’s has included cases that indicate stakeholder’s involvement in the process of reporting. Such data is collected from the firm and has helped in bringing forward some form of change within the company’s methods of reporting (Moscardo et al., 2013). Evolution further has been depicted in such reports which is more of an overall changing environment indication for the industry instead of being an indication that such firms led towards change or they lead the change itself. Such organizations also have indicated a stronger ability of managing their policies and systems individually and these have should a growth in the shifting area to a much inclusive model of social sustainability in the case of McDonalds and in the case of BHP, it exists as a migration towards much sustainable environment position within the industry.
For assessing a firm’s performance, there is a need of comparison wherein the accounting socially can be assessed across various periods as well as organizations against standard sets. Such firms make use of GRI Index which further covers the external verification requirement considering their reports covered through a third party trustee. Also, McDonald’s also engaged in providing disclosure score for climate by 98 percent. It has been stated that consistent improvement should be depicted across the areas which are covered through such processes. The report of McDonalds has been such that it extrapolates over their improvement in certain areas particularly the satisfaction of customers. Satisfaction of customers is a good indicator for how firms perceive it through people and therefore through the society.