An induction of the role are needed improve the mundane tasks of the specific occupations such as housekeeping and waiting on tables. Formal trainings need to be based on the current trends in the management of people. A special emphasis is a must to improve the practical aspects of job roles (Pike and Mason, 2011). There is an increase in the diversity of the tourists who are visiting the place. Service rendering needs to be changed to meet the demands of these people. The issues that might arise from this system are that people will be resistant towards the change. The increase in the service offering and moving towards automation of certain services would require people to focus on the resistance towards change.
The focus on the community development must be a comprehensive effort that needs to be taken in order to meet the needs of people. This community development cannot be brought on by the changes in the processes of the local tourism companies. There must be support from the whole community to bring real changes. People in the Gold coast are aware of the importance of tourism. A fostering of the ideologies is needed to bring in real changes in the system. Hence there is a need for strategic alliances and ways to incorporate the industry partnerships. These are detailed in the following.
Local community alliances are the main focus that is added. There is networking that is done with the local community members to build the authentic relationship. The strategic issues that need to be focused are changing the demands of the Asia. The Australia has a unique opportunity to improve the demand from Asia. The changes are to develop competitive digital capability in the marketing and distribution of the product. 80% of the Australian and increase in the number of online tools have brought in the need to refocus the attention. These need to be towards the digital marketing and transactional relationship to ensure to remain competitive. There must be increase in the supply of labour and Indigenous participation. There is the focus on resilience, productivity and also the quality Industry that is lower when compared to rest.
Rather than view on the ways in which the companies interact the focus must be on the ways to get the local people in the areas to interact with the people (Turton et al., 2010). This can bring in more tourism into the state. The tourists are in general looking for genuine and authentic relationship with people and the locales. By only maintaining the general homogenous service offering the tourist will not get any new experience. This would enable the creation of a real and genuine relationship with people. It is imperative to understand that all the places offer high quality services to be different the local culture. In this, there needs to be infused into the service deliverable. Local fresh food products and development of the Wine industry would bring in more people. There must be a way for the companies and the members of this sector to have a strategic control and monitoring. These have been detailed in the following section.