This implies individuals who might not require playing card games, might still pay 5 dollars and even at times 50-95 dollar price in the hope that they get the rare card.
Since Blizzard Entertainment finally branched out within merchandises and even more, their sub-system products are really what can cost consumers some major sums of capital for individualized items (Kotler et al., 2013). For computer products, limited edition, one has the ability of expecting to somewhere between 20 to 150 dollars. For items within the game or collectables in the real life, one requires expectation of paying anywhere within 10 to 50 dollars. For books or apparels, consumers have the expectation of paying anywhere between paper back of 7 dollars to collector’s art card set of book for 35 dollars.
Place: The headquarters of Blizzard Entertainment has location at California, Irvine. This is also the place where all the key designs, buildings and their games testing further go into action as well from the same place. Their product, however, is a web based product. Therefore, they also have a web based company predominantly (Levine, 2007). All accounts, sales and relations of public have been taken care of by their secure site online. Thence, as a web based product, their products have popularity across the world.
Promotion: The Company leads towards promoting their products in several ways. They also promote themselves by letting the customers know of the future games to be released and in video game stores are promoted through stores itself such as by displays for Game stops. This has made their games stand out in the market through their stores especially before launch. Also, when the game launch is due, promotional pieces are sent to video game stores and items are handed out at their night of release (McConnigal, 2011). This gives customer’s incentive of reaching their product the moment it is out in the market. The company also makes use of television based commercials airing over channels when their game is sent to market. These commercials reach the target market as soon as the product is in the market, because the commercial is aired on the channels mostly watched by the target market.