第一部分将是中产阶级家庭寻找更健康和经济上更便宜的选择，使产品的销售(Schaper, 2016)。他们试图与不同的渠道联系，以找到一个好交易。第二部分是具有生态意识的消费者。这些消费者正在寻找当地生产的可持续经营的产品。促销活动将基于Adwords或通过关注数据分析工具使产品具有吸引力。这些都是围绕着一个相似的主题。这些时断时续的活动是基于一个综合的渠道和平台。这些被发现是专门为满足特定目标而设计的。这些都是增加新的客户获取或寻找方法，以推动参与从许多接触点在短时间内(Machado & Davim, 2016)。下一项技术是在指定的预算范围内找到将每个客户获取成本考虑在内的方法。在这种情况下，产品的持续销售将由实际支出和采购与预测的数字形成。这意味着考虑到通过使用预测数字的优化。消费者的购买计划是基于这个月的目标和实际销售数字。这些公司试图通过增加时机来确保销售的问题。渠道形成的方式是活动的一部分。这些都是通过广告的过程完成的。这些可以在未来优化营销组合。
The first segment would be the middle-class families looking for healthier and financially cheaper options to make the sales of the product (Schaper, 2016). They try to connect with the different channels to find a good deal. The second segment is the eco conscious consumers. These consumers are looking for the locally produced sustainable operations for the product. The promotions would be based on the Adwords or making the product appealing by focussing on the data analytics tools. These are found to revolve around a similar theme. These on-off campaigns are based on the period of time that is based on an integrated channels and platforms. These are found to be specifically designed to meet the specific goals. These are increasing new customer acquisition or finding ways to drive the engagement by hitting people from the many touch points in a short period of time (Machado & Davim, 2016). The next technique is finding the ways to factor in the cost per customer acquisition within the designated budget. In this case, the ongoing sales of the product would be formed from the actual spending and acquisition with the forecasted numbers. This implies that takes into account the optimization through the use of forecasted numbers. The acquisition plan for the consumers is based on the goals and the actual sales figure that is set for the month. The companies try to increase the ways to ensure that the sales by timing the issues. The ways in which the channels are formed are a part of the campaign. These are done by the process of advertising. These can enable in the optimization of the marketing mix in the future.