英国代写论文-英航知名度的推广

英国代写论文-英航知名度的推广。英航的“同一个世界”口号,体现了英航的全球知名度和庞大的结构。英航通过电视频道、社交媒体和在奥运会等大型国际活动上的赞助,甚至通过慈善信托来推广其服务。例如,英航是2012年伦敦奥运会的顶级赞助商之一(《卫报》,2013年)。座位安排和更低的价格等变化应该通过各种社交媒体网站和传统的促销材料来推广,以便尽可能多地告知客户。作为英国最大的航空公司,英国航空公司的所有主要业务都在英国和希思罗机场运营。在英国,它正面临着激烈的竞争,因此扩大他们的领域,并专注于增加来自西班牙或爱尔兰的业务可能是一个巨大的优势。接下来论文范文英国代写论文-英航知名度的推广分享给留学生阅读。

“One world” slogan of BA indicates its global exposure and its large structure. BA promotes its services via Television channels, social media and sponsorship at big global events like The Olympics or even through charitable trusts. For example, BA was among the top sponsors of London Olympics 2012 (Theguardian, 2013). Changes like seating arrangements and lower prices should be promoted through various social media sites and traditional promotional materials in order to inform as much customers as possible.

The objective of BA is to provide best facilities and travel experience to its premium customers. For that purpose, BA has set mile stones and the marketing mix strategies to understand how to promote the new services it has incorporated. Following are the key instruments and parameters to understand the growth and development of the various activities and also it helps the organisation to improve where it is needed:

Feedback Forms: The feedback forms during the board and via online survey to know how satisfied the customers are and what are the areas of improvements.

Monitoring: tracking and monitoring the customers regarding how often they fly with BA and providing discounts to those customers. It will not only retain the valuable customers but through word of mouth, BA will achieve new valuable customers.

Redressal time: BA need to access and monitor the average redressal time that the customer care can resolve an issue. Again, shortlisting the common issues and resolving them directly from the base and training the staffs accordingly will improve productivity and customer satisfaction.

BA needs to improve their services and respond quickly. In 2015, a widowed passenger had to stand for hours in the flight after his seat broke (Telegraph, 2015). The economy class and premium economy class passengers are not very much entertained in BA.

Discontinuing the food for short haul passengers has increased dissatisfaction among the passengers, as the price they pay is relatively higher than other airlines.

Technical issues in the website on a regular interval are causing a huge trouble for the passengers. Like on April 11th 2017, BA faced technical issue. BA needs to come up with any kind of alternative to cope up with these kinds of situations.

The active trade unions in BA, strikes etc. create huge chaos at the work. Like in November 2016, strike and BA need to improve punctuality and management of disruption.

Being the largest airlines in UK, BA operates all its major operation from UK and Heathrow airport. In UK, it is facing tough competition, hence expanding their area and focusing to increase business from Spain or Ireland can be a great advantage.

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