At those times the cost of getting the music was very high and was done by some of the big distributors only. Therefore, most of the famous artist’s need was the sign with labels that have their unique position and a great power because of their high access to distribution. During the process of signing the label, they gave the music rights to the labels. Among all the artists in the world, there were hardly 1 % who got their works selected because of the risk and economics involved in the process. But in the present world, there is a massive change in the music industry. With the digitization of the stores such as iTunes, the stores don’t deal directly with the artists. The stores get the music from the middlemen in the industry. Thus the process of music marketing and promotion may simply be defined as the process which includes giving the music to the media outlets in the hope that they play it, record and write about it. However, in the present world the digitization of media has led to the creation of digital media outlets which give a global access to everyone. The commercial radio has been replaced by the internet based streaming (Cottle, 1999).
At present any person can record his or her music and broadcast it on the websites such as YouTube or other potential websites for millions of audience. There are a number of albums which have been sung by a common person but they have earned a great fame as a result of the digitization of music. The music further gets democratic and decentralized when there is a great amount of circulation through the websites such as iLike, Myspace and many more. The people can form their music communities, show interest, share music and rate the same. Thus, each and every one can become their own radio systems, magazines and TV and reach to millions of people. There are more and more numbers of portals which are coming in the present times to share the music among communities. Therefore, the digitization of the music industry in the present times has certainly led to the democratization and decentralization (Kelly et al, 2003).