英国电子工程学论文代写:数字营销策略

英国电子工程学论文代写:数字营销策略

本报告的目的是分析墨尔本北川日本咖啡馆目前的数字营销策略。数字营销是目前最有效的吸引客户的策略之一。现在的顾客更喜欢在网上搜索新产品/服务,因此网上营销应该足够有效,以吸引顾客。

英国电子工程学论文代写:数字营销策略

组织背景

北川咖啡馆是一家典型的日本餐馆,菜单上有标准的日本菜。这是一个快速服务的地方,主要是外卖。目前,由于没有商业网站,这家咖啡馆没有太多的网上业务。此外,几乎所有的餐厅都有自己的网上订餐平台,但北户没有这样的设施为其客户。顾客只能在Zomato等平台以及澳大利亚当地餐厅评论网站上查看关于这家咖啡馆的评论。然而,这家咖啡馆有一个Facebook页面。

根据北川咖啡馆的线下营销策略,在当地报纸和社区目录上投放广告。发行宣传册也是他们的线下营销策略之一。

英国电子工程学论文代写:数字营销策略

The objective/purpose of the report is to analyse the current digital marketing strategies followed by the Hokuto Japanese Café, Melbourne. Digital marketing is one of the most powerful tactics as of late to attract customers. Customers these days prefer to search online for new products/services, hence the online marketing should be effective enough to appeal the customers.

英国电子工程学论文代写:数字营销策略

Background of the organization

Hokuto Café is a typical Japanese eatery with standard Japanese food on the menu. It’s a quick service place, mainly work as a takeaway. Presently, the café does not have much online presence as there is no business website for the café. Moreover, almost all restaurants are having their online ordering platform, but Hokuto doesn’t have such facility for its customers. Customers can only check out the reviews about the café on platforms like Zomato and other local Australian restaurant review websites. However, the café has a Facebook page.

As per the offline marketing tactics used by the Hokuto Café, they give advertisements in local newspaper and community directory. Pamphlet distribution is also one of their offline marketing strategies.