英国essay代写:体育营销原则

英国essay代写:体育营销原则

足球协会中的种族歧视已经成为一个普遍存在的问题,应该由球队和联合会共同解决。这是本报告分析的主要社会营销原则。欧足联一直是奥运会的管理机构,并采取了许多措施,以实现更包容政策的变革。它采取了许多社会营销方法,给社区带来真正的变化。这包括在他们的网站上创建专门的网页,进行社会营销活动,制作球员的视频,以及普遍采取包容政策。本分析对社会问题的营销组合进行了详细的探讨。总的来说,由于欧足联的努力,人们变得更加包容。但是种族主义问题仍然存在于奥运会中。已经有了对球队的处罚和罚款。在这一分析中,对这些问题进行了系统的详细回顾。从这个案例研究中,预期的学习成果是分析创建和实现有效解决方案所需的重要变量或因素,以及为带来变化而需要进行的其他营销组合。除此之外,本文还探讨了如何使受众参与更多的变化和包容。报告的结论是,欧足联已经做出了许多努力,给社区带来了变化,并取得了成效。欧足联需要将一些问题与他们现有的信息结合起来,为社区带来更积极的变化。这一过程提高了联合会主办的奥运会的品牌形象。欧足联在这一过程中所积累的无形的品牌形象,将使他们获得竞争优势,确保足球比赛在未来的延续。

英国essay代写:体育营销原则

Racism in association football has become a pervasive problem that should be addressed by the teams as well as the federation. This is the major social marketing principle that has been analysed in this report. The UEFA has been a governing body of the games and has undertaken numerous measures to bring about changes towards a more inclusive policy. It has undertaken numerous social marketing methods to bring real change in the communities. These are creation of dedicated webpages in their website, social marketing campaign, creation of videos of the players and generally adopting a policy towards inclusiveness. The marketing mix of the social issues has been probed in detail in this analysis. The people in general have been more inclusive owing to the efforts taken by UEFA. But the issues of racism continue to exist in the games. There have been penalties and fines that are levied upon the teams. In this analysis the systematic review of the issues has been done in detail. From this case study the expected learning outcomes is analysing the important variables or the factors required for creating and implementing effective solution, additional marketing mixes that needs to be done in order to bring changes. Apart from this the ways to bring in more changes and inclusion of the audience participation has been probed in the following. The report concludes by saying that the UEFA has taken numerous efforts to bring changes in the communities and have been effective. There are some issues that the UEFA needs to incorporate with their existing message to bring in more positive changes for the communities. This process has increased the brand image of the games that has been hosted by the federation. The intangible brand image that the UEFA has garnered in this process will enable them to gain a competitive advantage and ensure sustenance of the Football games in the future.