本文主要讲跨国企业如何与本地员工协调，与这两种方法相比，跨国方法更好，因为跨国方法寻求中间立场。在过渡时期，这些公司最终会将一些事情标准化，而在另一些情况下，它们会倾向于采用一些本地方法。这意味着他们从上述讨论中获益。以麦当劳和肯德基这样的快餐连锁店为例。这两家餐厅都确保在品牌使用、某些口味和某些产品形式方面有一定程度的标准化，比如麦当劳的双层巨无霸。本篇英国教育学论文代写文章由英国论文通AssignmentPass辅导网整理，供大家参考阅读。
Compared to both these approaches, the transnational approach is better as the transnational approach seeks a middle ground. In the transitional approached the firms will end up standardizing some things and in others will prefer some local approaches. This means they get the benefit of both the above discussed approached. Consider the case of fast food chains such as that of McDonald’s and Kentucky Fried Chicken (KFC). Both these restaurants ensure that there is some amount of standardization with respect to the name of the brand uses, some tastes, some forms of products made, like the double whopper in the case of McDonald’s.
However, there is also some amount of local customizations. For instance, in the case of McDonald’s in France wine would be served with the product. In the case of the double whopper, in India chicken meat would be used instead of beef. Using some of these changes makes the product more appealing for the national culture, and at the same time some elements of the product and company are kept the same which ensures standardization is also achieved.
Many global trends affect the way international strategies are chosen. For instance, consider the trend with respect to economic recessions. Economic recessions threatened countries and this would not have been the obvious time for companies to strategize. Those companies that did plan for expansions and internationalization during recession would not have been successful in internationalization. Therefore, economic recessions hence become a critical factor when exploring international strategies. Also, many corporate organizations are currently being targeted with issues of sustainability. So, sustainability related issues also have an impact on strategies. For instance, companies like Nike have come under public scrutiny and the radar of human rights advocacy groups that believe the sweatshop of culture is threatening to the people element. Some companies have come under the radar for their wastage dumps in foreign nations. These are elements that have to be considered in context by corporate strategies.
The liability in internationalization has increased. This is strongly evident in the context of the global war time attacks. Even if the internationalization strategies are successful, it would still mean issues for many companies because of the constant threat of terrorism. Some areas might not be worth the efforts of internationalization and companies have to be aware of it.
Finally, the form of political and economic agreements, such as regional economic agreements will be an important factor that will affect countries choices in international strategies. Some of these agreements are the EU, the NAFTA etc. these agreements can either be threats or opportunities for organizations planning to internationalize and hence they have to be considered in context.
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