英国论文迟交:广告策略的组成部分

英国论文迟交:广告策略的组成部分

广告策略是对目标市场的当前趋势和未来趋势、威胁和机会以及可能导致品牌侵蚀的竞争活动的综合理解。

英国论文迟交:广告策略的组成部分

以雀巢为例。雀巢在任何事情上都有效地使用了它的象征,他们的思维过程是全球化的,而他们的行为是地方性的。雀巢的产品配方依赖于文化,为了提高消费者的承受能力,他们降低了包装的价格。该品牌还提供免费样品以吸引潜在买家。雀巢为了迎合年轻一代的口味,推出了特殊的产品,并在Maggi等产品中加入了新的口味,以迎合不同国家消费者的口味(Nestle.com, 2017)。

英国论文迟交:广告策略的组成部分

The advertising strategy is the comprehensive understanding of both current and future trends of the target market, the threats and opportunities and the competitive activity that might result in encroachment of the brand.

英国论文迟交:广告策略的组成部分

To exemplify, the example of Nestle can be taken. Nestle effectively uses its symbol in everything, their thought process is global while they act locally. Nestle product formulation is culture dependent, and they have reduced prices with smaller packages in order to enhance affordability. The brand also engages in the distribution of free samples to allure potential buyers. Nestle in order to be appealing for the younger generations have special products and also add new flavours to products like Maggi to suit the palette of the customers of different nations (Nestle.com, 2017).