本文主要讲述的是苹果公司的介绍，本文选择的公司是苹果公司。它是1976年开发的，总部设在加利福尼亚。在史蒂夫·乔布斯(Steve Jobs)再次接管苹果之后，苹果成功实现了销售额的巨大增长。乔布斯对苹果公司的这一转型使公司走出了破产的境地，扭亏为盈(Dhingra, 2012)。从那以后，苹果一直在开发具有出色界面的设备，并开始销售个人电脑套装。本篇英国论文重复率文章由英国论文通AssignmentPass辅导网整理，供大家参考阅读。
The company selected for the purpose of this research paper is Apple Inc. It was developed in the year 1976 with headquarter in California. Apple was successful in achieving its enormous growth of sales after Steve Jobs took over the company once again, as he retired from the business earlier. This transformation of Apple by Jobs brought the company out of bankruptcy leafing it towards profitability (Dhingra, 2012). Ever since then, Apple has been developing devices with excellent interfaces that started off to sell package personal computers.
Now, the company has been selling a diversified range of products such as iPhone, Macbook Pro, iPod, iPad Mini, and new iPad, Apple TV, Apple Remote Macbook Air, Mac Desktop, Software, Apple Monitor and other related accessories. By more differentiation of product, Apple has made enormous achievements. Since the past 5 years, Apple has been enjoying positive sales of growth (Liang & Sheng, 2011).
The company has been successfully maintaining its efficiency of capital resources and assets, due to which there has been a steady increase in the profit margin. Further ahead, Apple is within the scope of facing issues with ratios of liquidity. Yet, the company has been holding significant cash, and further allocating broad variances for writing off the credit sales. The company has been mostly considering equity financing, and has been mostly using cash for internal financing (Grant, 2015). In addition, the return on investment for Apple is more than its competitors Google and Microsoft, while its Return on Asset is the highest when compared with all 7 large technology based industries across the United States of America.
The aim of this research paper is to analyze Apple, while conducting an evaluation of the organization considering both fixed income securities and equities. Key points of recommendation and conclusion will be provided.