Pure Mountains组织作为一个旅游运营商，不断致力于保护荒野，确保即使有旅游活动发生，乡村荒野仍然保持完整和未受破坏(Karlsson et al.， 2016)。这也鼓励了整个旅游运营商的工作人员和客人被组织鼓励特别注意保持自然荒野的现状。
Taking into consideration the influence from tourism activities
The Pure Mountains organization as a tour operator continuously work towards the protection of wilderness and ensuring that even though the activities of tourism takes place, still the rural wilderness remains intact and unspoiled (Karlsson et al., 2016). This also encourages across the entire staff of the tour operator and the guests are encouraged by the organization to pay special attention to keeping the natural wilderness as it is.
Taking into consideration the resource and development issues
Pure Mountains further take into account the concerns of surrounding resources as well as development. It is considered that the rural tourism development within the operating area delivers with economic advantages and promotes the developments of alternate nature (Holden, 2016). It has been viewed that through the rural tourism promotion, poly-tunnel agriculture and tourism of golf course has emerged.
It has been viewed that the farmhouse of Pure Mountains has been constructed for compliance with the considerations of aesthetic as well as environment. The tour operators live within the same farmhouse throughout the year and contributes to the social and economic village structure. The organization has also regenerated smallholding surrounding the farmhouse along with plantation of several trees that promote the birds and animals of other manner to inhibit the area (Holden, 2016). Moreover, sapling is planted on the behalf of every customer that resides at the farmhouse. Furthermore, solar power is utilized for the generation of electricity and heating water that adds to the environment friendliness and it is suggested that soon wind turbine will also be utilized.
The organizations also encourage the understanding of responsible water and electricity consumption as a need for environment. Sheets and towels are only changed on request for the same purpose while the local spring water is offered for drinking purposes instead of packaged water.
As far as the local community is concerned, the tour operator promotes buying crafts, food and wines from local villages to the customers (Holden, 2016). Furthermore, use of paper is minimized with usage of double side printing and utilization of materials that are either recycled or recyclable.
Food is prepared with the use of ingredients that are sourced locally and minimized packaging. The usage of paper plates and napkins are avoided while the glass bottles are given back to the suppliers. Furthermore, the waste emerging from kitchen is composted and the local restaurants and bars are promoted for local economic growth.