Research approach is important aspect, it has two major types, and they are inductive and deductive. This particular research will follow inductive research approach to gain new insight through the research study. Deductive approach will not be suitable, as it is concerned about to establish existing theories.
Research method can be defined as the guideline for the research study to establish the aim and objectives of any research study. Generally, there are two major types of research methods like qualitative and quantitative research methods (Hakim, 2010). In this case, both the qualitative and quantitative research methods will be used to evaluate the actual status of cashless society among consumers in china market. Methods of research have been selected to give explained interpretations of about the research topic based on both numeric and non-numeric data. Both the research methods will help the research study to collect and examine research data according to the theoretical framework of the study. Quantitative data will help the research work to establish the research aim through the numeric data and qualitative will help to get existing insight about the research topic.
This particular section of research proposal is concerned about to make a clear concept about the procedure of the research study. It will give information regarding research method, research approach, data collection and data analysis process and sampling method and size.
According to the research onion, at first, researchers have to set research philosophy, reach design and research approach to carry out the research in a systematic way. Research philosophy is the belief that helps to make proper structure or the format of the research, which will be followed to conduct the research work. It will depend on positivism research philosophy instead of Realism and Interpretivism to carry out the research study in a flexible way, as positivism allows the research work to use both the research methods.
Research design has to be as per the nature of the research work. There are three major types of research design such as descriptive, explanatory and exploratory (Hakim, 2010). In this case, exploratory research design will be used to explore the consumer behaviour towards cashless society in China market.