英国论文代写价格:Food Lion LLC公司的国际营销计划

英国论文代写价格:Food Lion LLC公司的国际营销计划

对于项目的实际实施,应该有一个正式的项目计划。应当制定规划,并必须绘制图表。应该清楚地说明涉众需要什么。一旦业务建立起来,就应该对流程进行持续的审计,以确保有一个内聚的操作流。在公司不能满足要求的情况下,应该有一个适当的流程来制定备用应急计划。在这种情况下,应该对不同的供应商进行分析,公司应该设置可变的分销网络(Papadopoulos and Heslop, 2014)。

任何规划过程都应该有某种形式的控制和监视过程。

建议将食品狮子的销售数据作为主要变量作为控制措施。公司的控制措施将根据销售额和投资资金的有形回报来制定。还应采取措施对公司的经销点、库存数量和消费者意识水平进行审计。公司应该有一个控制程序,以确保他们能够分析满足消费者的需求。

英国论文代写价格:Food Lion LLC公司的国际营销计划

结论

Food Lion LLC是一家连锁杂货店,在美国市场很受欢迎。要进入中国,公司最好的进入模式是拥有香港的分销商。这家公司已经成功地为美国消费者提供了高质量的服务和产品,在他们的品牌达到市场饱和之前,他们应该寻找新的市场。由于市场通胀加剧,中国人正在寻找划算的交易。人们正在寻找最具价值的高质量产品。二线城市的中等收入工人阶级是该公司的目标市场。产品的定位将基于这个因素。产品将是本地产品和进口产品的混合物。在此基础上,分销渠道将是混合的。将有直接进口和使用当地供应商的产品。促销活动将基于在线工具、移动和数字电视广告。控制措施将基于所获得的销售额和无形的品牌形象。公司的应急计划是与其他分销代理商保持良好的关系。总体而言,凭借创新战略,Food Lion能够在中国市场蓬勃发展。

英国论文代写价格:Food Lion LLC公司的国际营销计划

For the actual implementation of the project, there should be a formal project plan in place. The planning should be formulated and a chart must be drawn. There should be clear explanation of what is required from the stakeholders. Once the business has been established, there should be constant auditing of the process to ensure that there is a cohesive flow of operation. In cases where the company is not able to meet the requirements, there should be a process in place to have alternative contingency plans. In this case, there should be analysis done about the different suppliers and alterative distribution netwroks should be set by the company (Papadopoulos and Heslop, 2014).

Any planning process should have some form of control and monitoring process.

It is recommended that Food lion have the sales figure as a main variable as control measure. The control measures of the company will be devised based on the volume of sales and the tangible return of investments of the money. There should also be measures taken to audit the distribution points of the company, quantity of stock and levels of consumer awareness. The company should have a control procedure to ensure that they are able to analyze the meet consumer requirements.

英国论文代写价格:Food Lion LLC公司的国际营销计划

Conclusion

Food Lion LLC is a grocery store chain that is popular in the American markets. To enter into China, the best entry mode for the company is having a Hong Kong distributer. The company has managed to produce high quality services and product to the American consumer and they should look for newer markets before their brand reaches market saturation. Chinese people are looking for good deals as there is higher inflation in the markets. The people are looking for best value products that are of high quality. the middle income working class people in tier 2 cities are the target market for this company. The positioning of the product will be based on this factor. Product will be a mixture of the local and imported products. Based on this, the distribution channels will be mixed. There will be direct imports and use of local suppliers for the products. The promotional campaign will be based on Online tools, mobile and Digital TV ads. The control measures will be based on the sales and the intangible brand image garnered. The contingency plan for the company is to have good rapport with other distribution agents. Overall Food Lion can thrive in the Chinese markets with an innovative strategy.