英国论文代写价格-台湾市场的直接营销。对台湾市场有吸引力的直接营销的一个重要好处是，它可以被直接衡量。当营销人员发送邮件进行直接促销时，对这类信息的回答将引导营销人员了解消费者对产品的兴趣(Wang & Hong, 2006)。因此，直接响应率是用来衡量性能的指标。一般广告处理较少的量化指标，直接市场利用可量化的，可以直接用来评估有多少销售可以产生。在最好的情况下，间接营销可以创造消费者的参与，它不能以量化的方式衡量这种参与对销售的影响。直接营销客户指标可以在这里使用。例如，使用直销网站会让消费者在某个网页上看到促销材料。当客户到达页面时，所生成的响应数量将帮助营销人员。现在这个机会不能被每个人利用。论文范文英国论文代写价格-台湾市场的直接营销分享给留学生阅读。
One of the significant benefits of direct marketing that would be appealing to the Taiwanese market is how it can be measured directly. When a marketer sends mails out in direct promotion, the answers to such a message will lead the marketer to understand the interest of the consumer for the product (Wang & Hong, 2006). Direct response rate is hence a metric used for measuring performance. Where general advertising deals with less quantifying metrics, direct markets make use of quantifiable which can directly be used to assess how much sales can be generated. At best, indirect marketing can create consumer engagement and it cannot measure the impact of such engagement in sales in a quantifiable manner. Direct marketing customer metrics can be used here. For instance, using a direct marketing website will land consumers on a certain page with promotional material. When the customer lands on the page, the number of responses that are generated will hence help the marketer. Now this opportunity cannot be exploited by everybody. For instance, in the qualitative interview that was conducted for this research works with Mr. Lee Chien-Min, the CEO of JNICE Sport, it is observed that the opportunity is not accessible to everybody.
First of all, in Taiwan, most people buy badminton rackets in distributors’ physical stores; in that case, to collect customers’ information will be a problem because those distributors have no reason to help us. Even if we would like to sell our products ourselves online, and think maybe that will help us to collect customers’ information. However, the distributors would not be happy with that, because that will affect their profit. We are not a big company which is strong enough to argue with distributors, we need them to increase our market share.
As observed in the case of JNICE, indulging in direct marketing is a task that could interfere with their market share increase and hence the company would rather work with their distributors for sales instead of seeking them to find out consumer numbers. Even though JNICE does make use of Facebook in their direct marketing campaigns, they still are not able to use such data because they lack the analytics and business capabilities for using such data.