英国论文代写:零售商面临的挑战

英国论文代写:零售商面临的挑战

零售商面临的挑战越来越多。影响零售业务利润率的因素有很多。一段时间以来,挑战已从供应方面转移到需求方面所构成的挑战。影响业务的因素与传统的挑战完全不同。从不同的角度识别挑战是很重要的。在了解这些因素的基础上,必须采取适当的战略来克服这些挑战。

该报告是为彼得亚历山大皇冠赌场制定的商店战略计划。该报告包括对当前零售环境的分析,包括外部环境、客户和行业竞争对手。此外,本报告还根据不同因素对行业内不同零售商所采用的零售商店的当前策略进行了讨论。最后,根据这种分析,建议彼得·亚历山大所采用的战略来克服上面讨论的挑战。总体而言,该报告将为彼得•亚历山大(Peter Alexander)未来可能采取的战略举措提供指导方针,以便在市场上维持下去。

英国论文代写:零售商面临的挑战

当前零售环境

外部环境

为了分析外部环境对零售商店绩效的影响,进行了多项研究。分析显示,实体零售店面临着在线零售的持续增长、来自国际大品牌的竞争以及经济增长缓慢等诸多挑战。

来自网店的竞争:很多网店已经出现。技术的进步使我们不仅能够提供产品,而且能够收集资金并从客户那里得到反馈。这使得零售商店处于不利地位,因为市场上很小的公司都在这个在线平台上推出了自己的产品。

来自国际大品牌的竞争:由于上面讨论的另一个因素,即在线市场,这个因素的影响已经增加。网络市场使得来自美国和欧洲的大型国际品牌能够在澳大利亚开设仓储式商店,并作为零售商经营澳大利亚市场(Mitchell & Chaudhary, 2014)。因此,竞争变得激烈,降低了零售商店的负担能力。

行业增长:行业增长乏力是影响业绩的因素之一。市场销售没有增长,库存成本本身也在推低利润率。

英国论文代写:零售商面临的挑战

The challenges for the retail store owners have been increasing. There are several factors that are impacting the profit margin in the retail business. Over the period of time the challenges have shifted from the supply side to the challenges posed by the demand side. The factors impacting the business are entirely different from traditional challenges. It is important to identify the challenges from different perspectives. Based on the understanding of these factors, suitable strategies have to be employed to overcome the challenges.

The report has been prepared for Peter Alexander Crown Casino to develop a store strategy plan. The report includes analysis of the current retail environment which includes the external environment, customers and competitors in the industry. Further, the current strategies of the retail stores employed by different retailers in the industry based on various factors have been discussed in the report. Lastly, based on such analysis, the strategies to be employed by Peter Alexander have been recommended to overcome the challenges discussed above. Overall, the report will provide guidelines for future strategic initiatives that may be taken by Peter Alexander to sustain in the market.

英国论文代写:零售商面临的挑战

Current Retail Environment

External Environment

Several studies have been conducted to analyse the impact of external environment on the performance of retail store. The analysis shows that physical retail outlets are facing several challenges including continued growth in online retail, competition from big international brands and low economic growth.

Competition from online stores: A lot of online stores have come. The advancement in technology has enabled not only offering products but also collect money and obtains feedbacks from customers. This has put retail stores on the back foot as very small players in the market have launched their products on the online platform.

Competition from big international brands: The impact of this factor has increased because of the other factor discussed above i.e. online markets. The online markets have enabled the big international brands from USA and Europe to have warehouse stores in Australia and operate as retailers for Australian Market (Mitchell & Chaudhary, 2014). As a result of this, the competition has become fierce and reduced the affordability of the retail stores.

Industry growth: The sluggish growth of the industry has been one of the factors that have impacted the performance. The growth in sales in the market is not there and the inventory costs itself is driving away the profitability.