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英国论文代写:松露咖啡的营销策略

英国论文代写:松露咖啡的营销策略

松露咖啡是新西兰餐饮行业的一部分,是新西兰竞争最激烈的行业之一。咖啡馆迎合顾客的咖啡选择,同时也提供休闲美食是一个快速增长的部分。Truffles cafe NZ是位于新西兰惠灵顿下赫特中心的一家这样的自助餐厅。

最近,人们认识到,松露咖啡并没有有效地利用社交媒体营销策略来推广其业务。这使公司面临风险,因为公司有可能输给竞争对手。此外,由于行业背景研究表明,该业务可以迎合新的消费群体,这可能会受到阻碍,如果没有社交媒体营销存在。全面使用社交媒体策略将使公司能够有效地与这些新消费者建立联系。

英国论文代写:松露咖啡的营销策略

对相关文献的详细回顾揭示了社交媒体营销对松露咖啡的有效利用。可见,视觉媒体信息对这一领域的客户更具吸引力。社交媒体营销由于其吸引顾客的视觉方式,使其对顾客具有更强的吸引力。同时,那些使用社交媒体来满足用户需求的人将能够以一种更简单的方式在线连接这些产品。消费者的参与也是一个关键的次要研究发现。必须鼓励消费者以反馈的形式参与。

这项研究的主要数据来自于松露咖啡馆现有的消费者群体。研究挑选了20名参与者。根据从20名参与者收集的数据,我们发现松露咖啡馆确实需要改进其社交媒体营销策略。在改进社会化媒体营销策略的过程中,公司需要在一些短期目标和长期目标上进行改进。一些短期目标或要求是实施一个实际的综合战略,其中包括适当的媒体营销组合。长期需求关注的是实施的策略如何确实对公司有益,并致力于在社交媒体上包含反馈系统。通过这种方式,消费者成为产品、流程和媒体消息的共同创建者。

英国论文代写:松露咖啡的营销策略

Truffles Café New Zealand is part of the restaurant and beverage industry of New Zealand which is one of the highly competitive industries of New Zealand. Cafés which cater to customers in terms of their coffee choices and at the same time also serve casual fine dining are a fast growing segment. Truffles café NZ is one such cafeteria located in the heart of Lower Hutt, Wellington, New Zealand.

Recently it has been recognized that Truffles Café has not been using social media marketing strategies effectively for promoting its business. This puts the company at risk because there are chances that the company could lose out to competitors. Furthermore, as background research on the industry indicates that the business can cater to new consumer segments, which might be hindered if there is no social media marketing presence. Use of social media strategies in a comprehensive way would enable the company to connect with these new consumers efficiently.

英国论文代写:松露咖啡的营销策略

A detailed review of related literature revealed the effective use of social media marketing for Café Truffle. It was evident that the visual media messages are more highly appealing to customers in this sector. Social media marketing enables a more strengthened attraction for the customer because of the visual ways that it engages them. Also people who use social media for user gratification would be able to connect with these products online in an easier way. Participation of the consumer is also presented as a key secondary research finding. Consumer participation in the form of their feedback has to be encouraged.

Primarily data for the research was collected from the existing consumer segment of Truffle Café. Twenty participants were selected for the research. Based on data collected from the 20 participants, it was identified that Truffle Café indeed had to work on improving its Social media marketing strategy. In improving its social media marketing strategy, the company had to both improve on some short term goals and long terms goals. Some of the short term goals or requirements are that of implementing an actual comprehensive strategy which incorporates a proper media marketing mix. Long term requirements focus on how the implemented strategy is indeed beneficial to the company and aim at including feedback systems on social media. This way the consumer becomes the co-creator of product, process and media messages.