Increasing the number of distribution centres in developing economies. Web based retailing is at its rise. Even though the company does not aspire towards online shopping for its products, the company should at the least assess the positive benefits that it can gain. In this way in most regions, the company will not require any individual stores and expenditures over these stores. All that the company will need establishing are its distribution houses and centres. Internet selling strategy can prove to be specifically beneficial for Zara as the customers already acknowledge the company appropriately.
Online selling will also help in increasing the time for sales (Stevens, G. and Johnson, M., 2016). As the product cycle of the company has much dynamic-ness, the customers will acknowledge this move of the company instigating them to recognize the value added feature in the company. The company should also take into consideration its local stores differentiation and expansion: The Company needs to motivate its customers to visit stores more frequently. As a strategic practice to create customer traffic, the company can differentiate the stores through different line of products offered by the stores in distinct shops.
In brief, Zara has the capability for growth sustainability because the benefit in competition and the ability that the company to deal with competition. The organization ensures that its operational income at high with a strong and unique model to operate businesses.
The company has several opportunities at its forefront for expansion and all of this is possible because of its supply chain. Zara’s supply chain processes and investigation into its logistic operations points only to one perspective that the company is fostering sustainability across its functional capabilities (Kozlenkov et al., 2015). The company needs a niche focus with regard to how it positions its supply chain systems and the way in which the company aligns its processes with its business activities. As the company continues opening its stores in more nations, the company should maintain a stricter control over its supply chain policies.