To achieve the desired outcomes, the marketing has to be creative and use words such as free, limited time, don’t miss, instantly, risk-free and secret. These pull the attention of several customers to the product. Emails are only interesting ways through which the analytics of customers and their preferences can be understood (Moingeon and Soenen, 2003). Here are 30 such innovative ideas to conduct email marketing during holidays and engage the customers.As the product is an eatable, it is easier to convince the customers. During this process, customers need to learn about the safety precautions already followed by Cuckoo London.
The website has to be attractive. The final strategy to be followed is the tactic that competitors like Kellogg’s follow and attract customers. Such tactics can be reinvented by Cuckoo and applied to its customers. The brand should be on limelight at all times through news blogs, media campaigns and events. Educate, entertain and sell – these are the 3 elements to make Cuckoo renowned in its target market irrespective of the demographic preferences. Innovation does not happen automatically. It requires dedicated resources that have hands on experience in establishing customer relations and selling a competitive product. This can incur additional expenses but is also worth to establish as a global brand that is credible, too.
The process of studying a business, suggesting strategies, determining the understanding gaps and implementing action plans is new to me. Cuckoo UK is a food based startup that has been chosen for study in this paper. The overall process has been interesting and involved several instances of knowledge sharing. Firstly, the section focused on marketing communication status of Cuckoo. With the support from journal articles and credible sources, it was feasible to study the business and identify the strengths and weaknesses to pitch further. Secondly, it helped me to learn how to do branding for a product. Though muesli is an easy to reach product with limited competitors in the local market, customer perceptions and negotiation are hard.