英国论文延期:乐高公司的经济环境分析

英国论文延期:乐高公司的经济环境分析

一般环境可以分析如下:

经济因素:随着劳动力成本的上升,全球经济一直存在悲观情绪。乐高的利润大幅下降。

社会文化因素:多元文化带来进步和创新。通过乐高,约100名设计师在10个国家开展业务,并获得了创新支持。拥有多元化的设计团队。乐高与儿童福利行为之间存在着很大的关系。

全球元素:乐高产品由化学制品和塑料制品制成,这些产品的价格受到全球石油的影响。金砖四国的市场预计将在未来几年内有所改善,乐高也试图在该市场进行投资。

技术元素:乐高于1999年上线,帮助获得越来越多的客户。电脑和互联网上的益智游戏也在不断发展。人们通过互联网和博客为乐高游戏提供反馈。

英国论文延期:乐高公司的经济环境分析

步骤3 -行业环境分析

通过使用五力结构,可以说明市场的竞争力量,可以看出行业生产率的派生(Helfat, 2012)。这种结构将有助于预测和管理未来的竞争,并考虑到外部环境对业务的影响因素

进入威胁:随着沃尔玛、塔吉特等大品牌的最新玩具不断进入市场,进入的威胁更大。然而,乐高作为一个极其知名的全球品牌,新进入者在短期内复制它是危险的。

供应商议价能力:乐高的主要供应商是中国代表,这些中国供应商数量庞大,也为其他不同的企业提供服务。因此,乐高的依赖程度很低。除了乐高的主流制造是内部的,供应需求并没有受到很大的歧视,潜在的供应商也很容易获得,因此供应商的转换支出也很少。

购买者议价能力:由于乐高销售的商品具有排他性,无法被同类商品的零售商所替代,购买者无法将乐高玩具的制造向后整合。由于不同的商品,乐高受益于巨大的市场形势,在学术上帮助购买者,因此买家的议价能力是温和的,因为乐高与零售商也有高质量的联系。

替代品的威胁:考虑到孩子们已经开始使用额外的时间与数码产品,然而,乐高一直抵制这种时尚,其销量正在增加。乐高在一些产品中融入了专业知识,因此,尽管替代品对业务的威胁更大,但对乐高来说,替代品的威胁相对较小。

竞争对手:乐高最重要的竞争者是孩之宝(Hasbro)和美泰(Mattel),但乐高的两个主要对手是美泰和孩之宝(Hasbro)。乐高比他们更优秀,但在即将到来的日子里,他们可能会抓住乐高在营业收入中所占的份额,打败它,因此乐高内部的反对之声正在高涨。

英国论文延期:乐高公司的经济环境分析

The general environment can be analysed as below:

Economic element: There had been pessimism in the global economy with the rise in costs of labour. There has been a sharp decline in profits of LEGO.

Socio cultural element: The multiculturalism brings in improvement and inventiveness. With LEGO, around 100 designers operate in 10 nations and get the innovative support. There has been diversified designing team. There is a great relation among the LEGO and welfare acts of kids.

Worldwide element: the LEGO goods are made by chemical and plastic items, the prices of these are impacted by the global oil. The market for BRIC is expected to improve in upcoming times and LEGO attempts to invest within the markets.

Technological elements: LEGO went online in the year 1999, which helps in acquiring more and more clients. There has been development of brain games on the computers and internet. People provide feedbacks for LEGO games via the internet and blogs.

英国论文延期:乐高公司的经济环境分析

Step 3 – Analysis of the Industry Environment

By utilising Five Forces structure, the competitive Forces in the market would be stated and the derivations of the productivity in industry can be seen (Helfat, 2012). This structure will assist in foreseeing and managing the competition in future, and also considering the factors which affect the business due to external environment

Threat of Entry: given that latest toys are incessantly coming in the market with big brands such as Wal-Mart and Target etc., consequently the threat of entry is bigger. However, LEGO being extremely well-known global brand it is dangerous for new entrants to replicate it in short-range.

Bargaining Power of Suppliers: The key suppliers of LEGO are the Chinese delegates and there are enormous numbers of these Chinese suppliers which provide to diverse other businesses as well. Consequently the reliance level of LEGO is little. Besides LEGO has mainstream of its manufacturing as internal, supply requirements are not extremely discriminated and possible suppliers are simply accessible therefore the switching expenditure for suppliers is little too.

Bargaining Power of purchasers: given that the goods sold by LEGO are exclusive and cannot be replaced by the retailers with like goods and thus the purchasers cannot rearward integrate the manufacturing of LEGO toys. because of differentiated goods LEGO benefits from great market situation among the Academic help purchasers thus the bargaining power of buyers is moderate since LEGO has high-quality link with the retailers too.

Threat of Substitutes: given that children have begun using additional time with digital goods, however still LEGO has been resisting the fashion and its sales are increasing. LEGO has integrated know-how in a few of its goods, so though the threat of substitutes is more for the business however for LEGO it is relatively smaller.

Competitive Rivalry: The foremost contestants for Lego are Hasbro, Takara Mattel, yet the two key opponents of LEGO have been Mattel plus Hasbro. LEGO is quite superior to them however in upcoming they may be able to grasp its share in operating revenues and thrash it so inner opposition is soaring for LEGO.