英国农业学论文代写:Vichealth公司的社交媒体研究

英国农业学论文代写:Vichealth公司的社交媒体研究

Vichealth公司采用了定量调查的方法,利用在线调查的方式从需要的利益相关者那里获取信息。他们已委托大学进行网上调查,或在有关年份进行。调查发现,受访者会问14个问题,以了解他们眼中的障碍和风险。这个问题问的是过去24小时里参加体育活动的参与者。在这些问题中,有12个问题是为了了解人们的知识和他们的BMI指数。他们的目标是20公里范围内的居民。他们已收到电子邮件邀请参加。营销人员想要了解他们的目标受众,并了解他们的健康状况,以便开展营销活动。

英国农业学论文代写:Vichealth公司的社交媒体研究

A.感知障碍是指阻止个体沉迷于运动的各个方面。这些包括痛苦,困难,烦恼,以及其他阻碍人们沉迷于运动的障碍。

B.与其他个体相比,那些感知障碍较低的个体进行更多的体力活动。这些人的身体质量指数也低于那些相对较高的人。那些考虑过更多锻炼的人是那些期望得到很多健康益处的人,他们认为锻炼是一种快乐的模式。

C.发现饮食与运动活动存在知识缺口。与女性相比,这在男性身上表现得更为明显。这些人需要的干预和知识可以通过营销活动传播

由此,可以开展社会化媒体营销活动。理想情况下,个体应具有较低的感知障碍和较高的感知效益,以使人们沉迷于运动。这应该是Vic health开发的社交媒体研究的主要范式。

英国农业学论文代写:Vichealth公司的社交媒体研究

Vichealth Company has used quantitative survey method by utilization of online surveys to garner information from the required stakeholders. They have commissioned the University to undertake the online survey or the respective year. The respondents have been found to ask 14 questions to understand the perceived barriers and risk. The question that was posed asked the participants of their physical activity for the past 24 hours. Of these questions, 12 questions have been to understand about the knowledge of the people and understand about their BMI index. They had targeted the residents within the 20 km range area. They have been given email invitation to participate. The marketers wanted to understand their target audience and gain insights about their health to develop a campaign.

英国农业学论文代写:Vichealth公司的社交媒体研究

A. The perceived barriers are the aspects that prevent the individuals from indulging in exercise. These include pain, difficulties, hassles encountered along with the other impediments that prevent the people from indulging in exercise.

B. The individuals who have lower perceived barriers were found to undertake more physical activity when compared to the others. The people also have a lower BMI when compared to the others who have relatively higher benefits. The people who had considered more exercise were the people who expected a lot of health benefits and considered the exercise activity to be a joyful paradigm.

C. It was found that the knowledge gaps existing in the dietary and the exercise activities. This was pronounced in the males when compared to the women. These people required intervention and knowledge can be disseminated through marketing campaigns

From this, the social media marketing campaign can be developed. Ideally, the individuals should have low perceive barrier and high perceived benefits to indulge the people in exercise. This should be the main paradigm of the social media research that Vic health developed.