Again when observed carefully, research methods are continuously non-conclusive in their definitive terms. All methods and its results mention a need for further elaboration and a repeat research with more subjects or more factors, rendering it as baseless and irrelevant. Specially, marketing researches act as mere farce for furthering the intentions and needs of researchers and the corporations (Graves, 2010), not paying any iota of attention to the exact need of inclusive growth and providing better means to consumers. These researches are designed to enhance the knowledge of the corporation to increase their shareholder value, profits, market share and customers.
However, they provide nothing remotely about how all citizens irrespective of their classes and background must be included by the corporations. Thus, the intention of research here is seen as mechanical in mere sense and nothing that gives a valuable lesson for all those concerned and not concerned. When a non-conclusive statement is made by a research result, is it not the weakness of the method that contributes the wrong conclusion? Assuredly so, because if a method is given an assignment and it accomplishes the interest of the intention of the researchers who will benefit, it makes it clear that it is mechanical in sense. Research methods then become mechanical when they fail to fulfil the very intent that they were assigned to deliver.
Consider a research method for social science conducted about the habits of consumers shopping online and in physical stores. The method is entrusted with the intention to find out how loyal customer are to both these medium of shopping. Is there a definitive answer to this? However, the research claims to find a definitive answer by presenting charts and graphs about the loyalty of customers, and also claim that it must be conducted with more subjects and more criteria factors for better results (Hansen, 2009). When the same research is carried out after a few years when the scenario has changed and no online sellers remain, the results will be different and the loyalties of customers will be contrary to those concluded in the previous research. Is there a valid point in researching something continuously when it remains a force uncontrolled by any conclusions? It is mere ignorance and negligence of the fact that weakens the very existence of research and the researchers. Mechanical replacement is the correct work used by Appelbaum who considers it as a substitute for social science research methods, thereby rejecting divinatory perception.