本文讲的是品牌的市场定位，该品牌的定位将基于两个因素。这是品牌的竞争地位和市场吸引力(Kotler and Armstrong, 2013)。公司不应该偏离它的信息。它曾经是一个小企业主，成功地吸引了澳大利亚的普通消费者。公司也应该采取同样的策略来吸引消费者。根据分析，该公司应该针对巴基斯坦一线城市的年轻人口结构的城市青年。这是目标人口统计学。这是产品的初始阶段。本篇英国市场营销论文代写文章由英国论文通AssignmentPass辅导网整理，供大家参考阅读。
The targeting of the brand will be based on two factors. It is competitive position of the brand and the market attractiveness (Kotler and Armstrong, 2013). The company should not deviate from its message. It was once a small business owner who had managed to attract the average Australian consumer. The same strategy should be followed by the company to attract the consumer. Based on analysis the company should target the younger demography urban youth in the tier 1 cities of Pakistan. This is the target demography. This is the initial phase of the product.
Theproduct will be priced at a premium price. It will be in the range of Nestle premium chocolate range. The average Pakistani rupee of the product should be around 300 rupees. The availability of the product should be initially focused on certain flagship stores that have been set by franchisers or business partners. It should be marketed as a fun new product for the average international consumer who is willing to taste a new chocolate. It will be positioned as a high quality, high taste product.
The existing international brands have focused on increasing of standardization and have marketing efforts of adaptation of the products. A certain level of customization is needed to have a positive brand image. This should be done without losing the flavour of the product. The Haigh chocolates should be marketed as a product that is unique Australian taste. The promotional strategy of the product should be the acceptance of the Pakistani consumer to a new taste. The product is targeting a unique consumer base.
Franchising has also been gaining prominence. The cost capital of the company is reduced by these options of partnership or franchising. The major issue in this set up is to ensure quality control and ensure the original recipe taste with the local flavours. There are also the issues of conflict with the local manufacturer that the company needs to consider. The food preparation should be in accordance with the Islamic tenets (Amjad and Burki, 2015).
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