JB Hi Fi是中国最成功的娱乐及家居品牌产品折扣专业零售商之一。在处理JB Hi5的外部视角时，最关键的考虑是当前的经济环境。然而，对全球金融危机的相关文献表明，其负面影响远远小于预期(Gettler, 2011b)。从JB Hi5的利润和销售数据来看，情况正好相反，人们认为该公司顶住了经济下滑的压力。作为该组织的一个主要类别，零售家庭娱乐似乎极具竞争性，但工业部门的集中程度有所增加。
众所周知，市场是非常动态的，它描述了顾客的总体需求范围和品味在不断变化。这是当前经济不确定时期的具体情况。在全球金融危机期间，消费者已经将这些支出从汽车和度假等昂贵的海外购买转向了国内购买的物有所值(Gettler, 2011a)。由于这一特殊趋势，JB Hi5一直在不断建立其声誉，以保持低价，以捕捉买方行为中发生的变化。
JB Hi Fi is among the most successful discount, specialty retailer of branded products for entertainment and home. The most crucial consideration when dealing with the external perspective of JB Hi5 is the current economic environment. There has been appropriate documentation of the global financial crisis, however, its negative impact has been considerably less than what was expected (Gettler, 2011b). Provided with the figures of profits and sales for JB Hi5, the case turned out to be opposite as the company was seen defying the downturn of economy. Being a staple category of the organization, retail home entertainment appears to be extremely competitive, but the industry sector has increased concentration.
This essay depicts the external perspectives related to the outlined company along with the influences that have been gained over the company. The influences include market and societal factors.
Markets are known to be extremely dynamic which depicts that the scope of overall demand and taste of customer deal with constant changes. This has been the specific case in the present era of uncertainty across the economy. During the global crisis of finance, customers have been shifting this spending from expensive purchases out of home, like cars and holiday, while focusing on the value for money in purchasing in-home (Gettler, 2011a). As a result of this particular trend, JB Hi5 had been continuously building its reputation to maintain low prices for capturing the shift taking place in the behaviour of buyer.