本文主要讲述的是竞争战略，在SBU，人们越来越有兴趣了解制造业部门与业务单位的战略政策之间存在的联系形式。“业务单位层面的战略通常不仅规定了要生产的产品、要服务的客户和要面对的竞争对手，而且还规定了业务单位实现可持续的独特竞争力的基础”(Huete & Roth, 1987, p. 766)。这种可持续的独特能力是竞争的重点。因此，竞争优先是战略方向的核心重点。制造能力必须与战略方向保持一致。本篇英国英语语言学论文代写文章由英国论文通AssignmentPass辅导网整理，供大家参考阅读。
In SBU there is a growing interest in understanding the form of linkages that would exist between the manufacturing sector and the strategic policies of a business unit. “Strategy at the business unit level normally specifies not only the set of products to be produced, customers to be served and competitors to be confronted, but also the basis on which the business unit will achieve a sustainable distinctive competence” (Huete & Roth, 1987, p. 766). This sustainable distinctive competence is the competitive priority. The competitive priority is hence the core focus of strategic direction. The manufacturing capabilities have to be aligned to the strategic directions.
At present, the company is seen to work at job shop level. The job shop is useful for Manolucci as they sell in real low volumes and want to make customized handbags unlike the other mass production shops. They should alternate with Batch because some customers (as in the case of retail stores) once they get a sample approved will want to have more units of the same sample produced. In such a case scenario, Manolucci might end up taking more lead-time if they were to use only shop process. Batch is an intermediate process stage of line and shop. It has just as good flexibility as the shop process. The choice of process must be batch for the company. Even as they expand, they should also retain part of their manufacturing as shop. In terms of manufacturing capabilities, they will be able to offer a much lower price because they are not going on the line process, and they would still be able to make volume changes and introduce newer designs on account of their working flexibly between shop and batch as per consumer need. In terms of strategic direction, it will help them increase market share, and emerge successfully in the growing newer markets.
Inventory management in the company will ensure that customers real times needs are met and wastages are avoided. Manolucci already has an existing system where it will source for materials either from its suppliers or will use the materials from the client. Given this context, the just in time inventory management system is recommended for Manolucci.
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