本研究的主要目的是探讨和批判性地评价悉尼“时代商业指导”小企业主的广告策略。The Times Business Coaching是一家为悉尼地区的小型企业提供商业咨询的公司。本研究的重点是为《纽约时报》商业指导面临的当前危机寻找解决方案。在过去的几年里，尽管公司增加了营销和广告预算，但仍然无法增加销售额。因此，公司发现问题出在目前的广告政策中。本研究旨在为《悉尼时报商业辅导》的市场营销问题寻找解决方案。主要关注的是找到解决问题的障碍是什么创造有效的广告公司,广告词语为小企业主不够有吸引力,可以改善公司的广告的可能的解决方案和具有成本效益的方式改善广告如何做才能吸引小企业在悉尼和增加销售时代的业务指导。
With the increase in competition in the business world even the small businesses need strong marketing strategies. There has been tremendous rise in the number of Business Consultancies working directly for the growth and success of small businesses in Sydney in recent years. With more and more consultancies trying to attract the small business owners there is a stiff competition in the marketing of these business consultancies. The various combinations of the marketing communication mix (Fig. 1) of Advertisement, Public Relations, Personal Selling, Sales Promotion and Direct Marketing are being undertaken by these consultancy companies to attract the small business owners.
The research is aimed at discussing the issues concerned with one of the marketing communication mix elements, the advertising. The issues that arise with respect to the Times Business Coaching in marketing its services are dealt in this research along with an attempt to find solutions to make its advertising strategies stronger and effective.
2. Focus for the Study
The main aim of this study is to explore and critically evaluate the advertising strategy for small business owner of “Times Business Coaching” in Sydney. The Times Business Coaching which works as a business consulting company for the small businesses in the region of Sydney is considered for studying the research subject. The focus of this study is to find the solution for the present crisis faced by the Times Business Coaching. For past few years, despite of increasing the marketing and advertising budget, the company is not able to increase its sales. Thus, the company has figured out that the issues are in its present advertisement policies. This research is to find solution for the marketing issues of the Times Business Coaching, Sydney. The prime focus is to find solutions to the questions like what are the hindrances in creation of effective advertisement for the company, are the advertisement words not attractive enough for the small business owners, what can be the possible solution for improving the advertisement of the company and how in a cost-effective way the improvement of advertisement could be done to attract the small businesses in Sydney and increase the sales of the Times Business Coaching.